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Posts Tagged ‘Jonah Peretti’

Wired Adds Associate Publisher, BuzzFeed Promotes Nguyen

A couple Revolving Door items for you this morning, involving Wired and BuzzFeed. Details are below.

  • Wired has named Doug Grinspan associate publisher. Grinspan most recently worked at Say Media as VP and US sales and strategic partnerships. He starts October 20.
  • BuzzFeed has promoted Dao Nguyen from VP of growth to publisher, a new role at the company. According to a memo from BuzzFeed’s CEO Jonah Peretti, Nguyen will now oversee “tech, product, data and everything related to our publishing platform.”
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Jon Steinberg on The MailOnline’s Plans for World Domination, New Hire Piers Morgan

LunchAtMichaelsIt was a true media mashup at Michael’s today as the joint was jam-packed with famous faces (Katie Couric and Barbara Walters at separate tables; Natalie Morales) and moguls (David Zinczenko), while the usual suspects upped the volume to near ear-splitting levels. I had to lean in to catch every word uttered by Jon Steinberg, who joined me for lunch to dish about his new-ish gig as CEO of the Daily Mail‘s MailOnline.com, yesterday’s announcement that Piers Morgan was joining the site and his old guard inspirations in this new-media world.

Diane Clehane and Jon Steinberg

Diane Clehane and Jon Steinberg

I suggested Jon and I do “Lunch” after I interviewed him earlier this year for a Gotham cover story I was doing on New York City’s most powerful millennials, for which he talked about his role in creating  BuzzFeed as its president and chief operating officer. During Steinberg’s tenure, BuzzFeed became a global brand and went from a staff of 15 to more than 500. Turns out our chat was fortuitously timed. Days before the story was set to go to press in May, Jon announced that after four years at the helm of the social news and entertainment site, he was stepping down to pursue his next big adventure. “Having built this place with Jonah [Peretti, BuzzFeed’s founder and CEO] and the rest of the team, I want to go through that rush again, and there is a certain amount of freedom that I want,” he said at the time. Since when we spoke for the Gotham piece, he’d told me he believed “freedom and independence are the new status symbols,” I was eager to see what his next move would be. A short time later, he announced he was joining MailOnline as chief executive officer of North America. Today he arrived fresh off the set of CNBC, where he appears three times a week as a contributor on Squawk on the Street. Said Jon of his television gig: “I love it because they operate it like a startup. They had the idea for it and just weeks later, it was on the air. It’s a great team.” But clearly, he’s even more enthusiastic about his top spot at MailOnline. “I wasn’t the CEO before and that’s something I’ve always wanted. I get to make a lot more decisions now,” he told me today, between bites of chicken paillard. And he’s making plenty.

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Greg Coleman Talks BuzzFeed

Greg Coleman, the new president of BuzzFeed, has an interesting way of talking about the company. In an interview with USA Today, Coleman described BuzzFeed as a rocket ship and said he was happy to be part of the “Huffington Post mafia,” which makes us wonder if he knows what “mafia” means.

Coleman explained that for now, he’s just trying to get up to speed. “I’m meeting, learning, listening,” Coleman said. “In the next couple of months, I’m gonna be catching up to the rocket ship, getting into the rocket ship. Then once I catch up, I’ll figure out how to add the value the team here wants me to add.” We hope he brought his space suit.

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BuzzFeed Attempts to Explain Why 4,000 Posts Were Deleted

BuzzFeedLogoJonah Peretti, BuzzFeed’s CEO, has a non-explanation explanation for why his site secretly deleted more than 4,000 posts. In an interview with Slate, Peretti admitted that “We probably could have communicated better, or handled it better,” but the reason they didn’t is because BuzzFeed used to be a tech company, and now it’s a media company.

Peretti said that BuzzFeed became a media company when it hired Ben Smith, and that the posts were deleted because they were “technically broken, not sourced to our current standards, not worth improving or saving because the content isn’t very good.”

Another way of saying this is “We deleted the posts once we realized someone would notice the rampant plagiarism that we used to become a popular site.” If you’re a media company, you don’t just get to delete articles whenever you want.

Why did it take until 2014 to get rid of these “broken” articles, when Smith was hired in 2011? Also, BuzzFeed just got $50 million from an investor who said “We think of BuzzFeed as more of a technology company.” Peretti might want to inform them that they’re a media company now. Or is his description of BuzzFeed dependent on who’s asking?

Greg Coleman Named President of BuzzFeed

BuzzFeedLogoGreg Coleman, former president of The Huffington Post, has been named the new president of BuzzFeed. Coleman most recently served as president of the advertising tech company Criteo. Coleman will also hold a seat on BuzzFeed’s board.

“Social, content-driven advertising has really come of age in the last three years, and Greg joining us validates that enormous shift,” said Jonah Peretti, BuzzFeed’s founder and CEO, in a statement. “Greg helped transform industries at Huffington Post and Criteo and now will scale social advertising globally as it becomes an essential part of every major brand’s marketing strategy.”

Coleman is succeeding Jon Steinberg, who recently joined Mail Online.

John Oliver on Banner Ads

There are many memorable sound bytes in John Oliver‘s 11-minute rant about native advertising from this weekend’s Last Week Tonight.

FishbowlNY particularly enjoyed Oliver’s take on the waning effectiveness of Web banner ads:

“One study found we only intentionally click on banner ads less than two-tenths of one percent of the time.”

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Departed BuzzFeed COO Joins MailOnline

Some big media boardroom news today via Re/code’s Peter Kafka. Jon Steinberg, the recent and former president-COO of BuzzFeed, has jumped to one of the very few other American websites that can rival Jonah Peretti‘s operation for traffic:

Steinberg is running the American version of the U.K.-based Daily Mail’s enormous website, formally known as MailOnline.

JonSteibergTweet1

JonSteibergTweet2

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Morning Media Newsfeed: ABC News, CPI Spar | FNC to Debut Daytime Ensemble | Discovery Drops U.K. Bid

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ABC News Asking Center for Public Integrity to Share Pulitzer Prize (TVNewser)
ABC News is calling on the Center for Public Integrity to share its Pulitzer Prize for investigative journalism, awarded to CPI’s Chris Hamby, taking issue with CPI’s Pulitzer submission that depicts ABC News as a minor partner in a year-long coal-mining industry investigation instead of equal partners. HuffPost Network president Ben Sherwood sent a four-page letter to CPI’s executive director Bill Buzenberg affirming that ABC News was CPI’s partner in the investigation. He argued that reporters Brian Ross and Matthew Mosk made “significant contributions” without which CPI would not have won the Pulitzer. He added that while the prizes are only awarded to print organizations, he hoped the Pulitzer committee would recognize Ross and Mosk. Mediaite In the letter, Sherwood said Buzenberg “omitted the names of ABC News reporters and sought to parse and diminish their contributions, even though their bylines appropriately appear on four of the eight articles submitted by the Center to the committee.” Poynter In response, Buzenberg provided a point-by-point rebuttal saying CPI reporter Chris Hamby was the engine behind the story for months before ABC entered the investigation and in long stretches when ABC was working on other things. Politico / Dylan Byers on Media CPI and ABC News have shared recognition for the black lung benefits story in the past. In March, the Harvard Goldsmith Prize for Investigative Reporting was awarded to Chris Hamby, Ronnie Greene, Jim Morris and Chris Zubak-Skees of CPI and Matthew Mosk, Brian Ross and Rhonda Schwartz of ABC News. Next month, the White House Correspondents’ Association will honor “The Center for Public Integrity, in partnership with ABC News.” On Wednesday, they received an award from the Society of Professional Journalists. Television news organizations are excluded from the Pulitzer Prizes, which honor newspaper and digital reporting.

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Reporter Talks to Pulitzer Prize Winner from BuzzFeed’s ‘NoNoNoNo Cat Room’

Few media organizations get as jubilantly jiggy with the juxtaposition as BuzzFeed. And so, we applaud The Independent media editor Ian Burrell for mining that duality throughout his weekend piece on the Jonah Peretti juggernaut.

BuzzFeedNoNoCatIt’s not news that BuzzFeed’s Fifth Avenue headquarters have meeting rooms named after various page-view-tastic felines. What is news however is how jarring a backdrop this nomenclature can be when a visiting journalist dials up a certain company staffer:

There is the “Winston Bananas Room,” dedicated to a moggy with an extraordinary down-turned mouth, and I am sitting in a space dedicated to the “NoNoNoNo Cat” that I later observe on a YouTube clip that has had more than 10 million views. It was an experience I doubt I will ever forget. Look it up

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Gawker Editor Kicks OMG, WTF and Other Terms to the CMS Curb

GawkerPoynter’s Andrew Beaujon has the memo from Gawker editor-in-chief Max Read. And may we just say – in the spirit now of #ThrowbackThursday – that said memo is “epic.”

Epic is one of several words no longer welcome in the Gawker Media CMS. From the Beaujon-finagled memo:

We want to sound like regular adult human beings, not BuzzFeed writers or Reddit commenters. Therefore: No “epic.” No “pwn.” No “+1.” No “derp.” No “this”/”this just happened.” No “OMG.” No “WTF.” No “lulz.” No “FTW.” No “win.” No “amazeballs.” And so on. Nothing will ever “win the Internet” on Gawker. As with all rules there are exceptions. Err on the side of the Times, not XOJane.

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