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Posts Tagged ‘Jonah Peretti’

BuzzFeed Attempts to Explain Why 4,000 Posts Were Deleted

BuzzFeedLogoJonah Peretti, BuzzFeed’s CEO, has a non-explanation explanation for why his site secretly deleted more than 4,000 posts. In an interview with Slate, Peretti admitted that “We probably could have communicated better, or handled it better,” but the reason they didn’t is because BuzzFeed used to be a tech company, and now it’s a media company.

Peretti said that BuzzFeed became a media company when it hired Ben Smith, and that the posts were deleted because they were “technically broken, not sourced to our current standards, not worth improving or saving because the content isn’t very good.”

Another way of saying this is “We deleted the posts once we realized someone would notice the rampant plagiarism that we used to become a popular site.” If you’re a media company, you don’t just get to delete articles whenever you want.

Why did it take until 2014 to get rid of these “broken” articles, when Smith was hired in 2011? Also, BuzzFeed just got $50 million from an investor who said “We think of BuzzFeed as more of a technology company.” Peretti might want to inform them that they’re a media company now. Or is his description of BuzzFeed dependent on who’s asking?

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Greg Coleman Named President of BuzzFeed

BuzzFeedLogoGreg Coleman, former president of The Huffington Post, has been named the new president of BuzzFeed. Coleman most recently served as president of the advertising tech company Criteo. Coleman will also hold a seat on BuzzFeed’s board.

“Social, content-driven advertising has really come of age in the last three years, and Greg joining us validates that enormous shift,” said Jonah Peretti, BuzzFeed’s founder and CEO, in a statement. “Greg helped transform industries at Huffington Post and Criteo and now will scale social advertising globally as it becomes an essential part of every major brand’s marketing strategy.”

Coleman is succeeding Jon Steinberg, who recently joined Mail Online.

John Oliver on Banner Ads

There are many memorable sound bytes in John Oliver‘s 11-minute rant about native advertising from this weekend’s Last Week Tonight.

FishbowlNY particularly enjoyed Oliver’s take on the waning effectiveness of Web banner ads:

“One study found we only intentionally click on banner ads less than two-tenths of one percent of the time.”

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Departed BuzzFeed COO Joins MailOnline

Some big media boardroom news today via Re/code’s Peter Kafka. Jon Steinberg, the recent and former president-COO of BuzzFeed, has jumped to one of the very few other American websites that can rival Jonah Peretti‘s operation for traffic:

Steinberg is running the American version of the U.K.-based Daily Mail’s enormous website, formally known as MailOnline.

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Morning Media Newsfeed: ABC News, CPI Spar | FNC to Debut Daytime Ensemble | Discovery Drops U.K. Bid

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ABC News Asking Center for Public Integrity to Share Pulitzer Prize (TVNewser)
ABC News is calling on the Center for Public Integrity to share its Pulitzer Prize for investigative journalism, awarded to CPI’s Chris Hamby, taking issue with CPI’s Pulitzer submission that depicts ABC News as a minor partner in a year-long coal-mining industry investigation instead of equal partners. HuffPost Network president Ben Sherwood sent a four-page letter to CPI’s executive director Bill Buzenberg affirming that ABC News was CPI’s partner in the investigation. He argued that reporters Brian Ross and Matthew Mosk made “significant contributions” without which CPI would not have won the Pulitzer. He added that while the prizes are only awarded to print organizations, he hoped the Pulitzer committee would recognize Ross and Mosk. Mediaite In the letter, Sherwood said Buzenberg “omitted the names of ABC News reporters and sought to parse and diminish their contributions, even though their bylines appropriately appear on four of the eight articles submitted by the Center to the committee.” Poynter In response, Buzenberg provided a point-by-point rebuttal saying CPI reporter Chris Hamby was the engine behind the story for months before ABC entered the investigation and in long stretches when ABC was working on other things. Politico / Dylan Byers on Media CPI and ABC News have shared recognition for the black lung benefits story in the past. In March, the Harvard Goldsmith Prize for Investigative Reporting was awarded to Chris Hamby, Ronnie Greene, Jim Morris and Chris Zubak-Skees of CPI and Matthew Mosk, Brian Ross and Rhonda Schwartz of ABC News. Next month, the White House Correspondents’ Association will honor “The Center for Public Integrity, in partnership with ABC News.” On Wednesday, they received an award from the Society of Professional Journalists. Television news organizations are excluded from the Pulitzer Prizes, which honor newspaper and digital reporting.

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Reporter Talks to Pulitzer Prize Winner from BuzzFeed’s ‘NoNoNoNo Cat Room’

Few media organizations get as jubilantly jiggy with the juxtaposition as BuzzFeed. And so, we applaud The Independent media editor Ian Burrell for mining that duality throughout his weekend piece on the Jonah Peretti juggernaut.

BuzzFeedNoNoCatIt’s not news that BuzzFeed’s Fifth Avenue headquarters have meeting rooms named after various page-view-tastic felines. What is news however is how jarring a backdrop this nomenclature can be when a visiting journalist dials up a certain company staffer:

There is the “Winston Bananas Room,” dedicated to a moggy with an extraordinary down-turned mouth, and I am sitting in a space dedicated to the “NoNoNoNo Cat” that I later observe on a YouTube clip that has had more than 10 million views. It was an experience I doubt I will ever forget. Look it up

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Gawker Editor Kicks OMG, WTF and Other Terms to the CMS Curb

GawkerPoynter’s Andrew Beaujon has the memo from Gawker editor-in-chief Max Read. And may we just say – in the spirit now of #ThrowbackThursday – that said memo is “epic.”

Epic is one of several words no longer welcome in the Gawker Media CMS. From the Beaujon-finagled memo:

We want to sound like regular adult human beings, not BuzzFeed writers or Reddit commenters. Therefore: No “epic.” No “pwn.” No “+1.” No “derp.” No “this”/”this just happened.” No “OMG.” No “WTF.” No “lulz.” No “FTW.” No “win.” No “amazeballs.” And so on. Nothing will ever “win the Internet” on Gawker. As with all rules there are exceptions. Err on the side of the Times, not XOJane.

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Let’s Make Fun of Media Elite’s First Tweets

Twitter has launched a great site — first-tweet.com — that will embarrass any user. Naturally we thought this would be a great opportunity to make fun of some media elite.

First-tweet is self-explanatory — it allows you to see any public users’ first tweet. Most of them are boring, but some — like the ones below — are worth pointing out. Oh, and in case you’re wondering — your FishbowlNY editors’ first tweets were fantastic.

First Tweets from Media Mavens

Rupert Murdoch was still grappling with basic English when he sent his first tweet.

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BuzzFeed’s Next Bureau Will Be in Berlin

BuzzFeedLogoAs tipped by Jonah Peretti via Medium and more specifically confirmed this afternoon by New York Business Journal reporter Ben Fischer, the next BuzzFeed bureau will be in Berlin. This will be the ninth such outpost for the website, including NYC headquarters.

There have been some domestic pleas on Twitter today in reaction to the Peretti memo for more presence in U.S. cities like Houston and New Orleans. But the truth is, while BuzzFeed may not have bureau-boots on the ground there and elsewhere, its contributors and writers cover a geographical web that stretches far beyond the company’s official bricks-and-mortar locations.

Peretti added in his memo that Tokyo, Mexico City and Mumbai will follow Berlin in some order. Fischer notes that these are, respectively, the world’s first, third and fifth largest metropolitan areas.

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Wired Puts Jonah Peretti on the Cover

WiredFeb2014CoverIs there, at this point, anything left to learn about BuzzFeed founder Jonah Peretti and the inner workings of his Wonka-esque viral factory? Let’s take a look.

For the February Wired UK cover story, editor David Rowan notes that the conference rooms at BuzzFeed’s new offices at 200 Fifth Avenue are all named in honor of ragingly successful Internet memes like “Princess Monster Truck” and “Grumpy Cat.” There is also mention of The Golden Rules of Shareability, the gobstopper document given to every new BuzzFeed employee.

But the meat of the Wired article is about how BuzzFeed’s evolution has led it to a place where it’s no longer just a matter of the total number of article page-views. If for example a longer-form item is reaching the right niche of readers, it can be deemed a SlamDunk:

“Ben [Smith] drilled into me that if you’re doing something that will get only 50,000 views, that’s fine – as long as our piece is optimized to get all 50,000 who should see it,” says Shani Hilton, deputy executive editor, previously at NBC in Washington, and whose beat now includes tech, LGBT, fashion and sport.

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