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Yahoo! Tumblrs for Cool: Board Approves $1.1 Billion Deal as Expected (AllThingsD)
The Yahoo! board has approved a massive $1.1 billion all-cash deal to buy Tumblr. It’s not clear when the official vote was taken, but sources close to the board said the acquisition was a foregone conclusion and was unanimously approved by the directors of the Silicon Valley Internet giant. The deal will likely be announced Monday morning, said numerous sources. Business Insider Marissa Mayer has made her first big move as CEO of Yahoo!. She’s buying a social networking site with a younger audience and a ton of page views. Now it’s time to monetize the thing. Tumblr has just $13 million in revenue right now. It should be able to increase that revenue following the model of Twitter and Facebook. BuzzFeed When Yahoo! was founded, Tumblr’s most important demographic wasn’t even born. This — not profit or monthly active user numbers or corporate image-making — is what explains why Yahoo! wants Tumblr. GigaOM The painful fact is that Yahoo! doesn’t just look desperate — in many ways it is desperate. Mayer has made some changes since she took over the ailing former Web portal, including the acquisition of Summly and a number of other mobile-focused startups and services, but the company still needs to make some aggressive moves if it is going to jump-start any growth at all. AllThingsD If you write about Tumblr as a business, you are required to note that Tumblr has a lot of porn. So why isn’t that an issue for Yahoo!? Read more
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