Jonathan Ross and-or his Sydney Morning Herald editors get points for the funny Star Trek-wink headline topping a dispatch from E3 about the new Wii U console. The banner reads: “It’s a Nintendo Jim, But Not As We Know It.”

Not so enterprising is the fact that the company pretty much paid cash for those words. Per Ross’ article:

In the interests of the very fullest disclosure, I must say that I am here as a guest of Nintendo, a company whose products over the past 20 years I have loved and continue to feel great affection for…

Read more