Justin Smith, CEO of Bloomberg Media since late last summer, is speaking up about the company. In an interview with Ad Age, Smith discussed Businessweek, why Bloomberg TV is worth watching, and more. Below are a few highlights.
On Businessweek’s role at Bloomberg:
When we look at the financial performance of Businessweek, we don’t look at it in a silo; we look at in the broader role it plays in Bloomberg L.P. The same is true for a lot of our media assets. It’s a much broader perspective on the role of the Businessweek brand.
Josh began taking on the TV responsibility, plus Businessweek, one month ago, beginning in January, so we’re sort of in the top of the first inning here. But the answer is yes. We’re looking to bring that kind of storytelling to the TV platform.
On how much he sees of Michael Bloomberg:
It is true that we’re working very near each other and he’s very interested in the media business, as he is his entire business.