It appears the reports of Lucky’s demise were not greatly exaggerated. In a major move, Condé Nast has spun off Lucky into a new company, titled The Lucky Group.
The Lucky Group is a joint venture between Lucky and BeachMint, an e-commerce platform. The print version of Lucky will continue, but make no mistake about it — this is a turn toward the digital for the brand.
The Lucky Group will be led by BeachMint’s Josh Berman as CEO, Lucky’s Eva Chen as chief creative officer, and Gillian Gorman Round as president. Even Anna Wintour is staying on as an “advisor,” though we wouldn’t be surprised if that arrangement didn’t last long.
Anyone who has been paying attention probably isn’t that surprised by this news. Lucky has been struggling for awhile, and its dismal September ad page showing might have been the final nail in the coffin. The glossy’s all-important September issue only featured 90 ad pages, a whopping 34 percent decline from last year’s issue.
Please keep all Lucky puns/jokes (Lucky wasn’t so lucky, Lucky was unlucky, Lucky could’ve used more luck, etc.) to yourself.