Say Media has named Joyce Bautista Ferrari executive editorial director. Ferrari comes to the company from Condé Nast Traveler, where she served as director of editorial development and operations. Prior to that, she served as Brides’ executive managing editor.

“Joyce’s passion for editorial excellence has been a driving force throughout her impressive career,” said Say Media’s CEO, Matt Sanchez, in a statement. “Her experience and vision are perfectly in sync with our mission to build exceptional brands with a passionate point of view.”

Ferrari’s appointment is effective January 27.