NPR has developed a new executive structure that it hopes will allow closer coordination of its news, digital and programming strategies and a greater alignment of its news operations.

This has translated into the promotion of Kinsey Wilson to the new role of executive vice president and chief content officer. He will set the direction and oversee the operations for all content areas: news, programming and digital media. Margaret Low Smith will permanently lead NPR News as senior vice president, a position she has been acting in since January 2011. These changes are effective immediately.

“This is a time of great opportunity for NPR and our Member stations,” says CEO Gary Knell. “In Kinsey and Margaret, we have two journalists, strategists and leaders with a keen understanding of the craft that distinguishes NPR – and how we must continue to innovate and evolve. Our collective aim is to work with stations to become an unrivaled leader in news and cultural coverage that reaches all Americans, no matter how they tune in.”

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