Posts Tagged ‘Julia Ioffe’
The Sochi Olympics — so far — have only two narratives: What’s the deal with Bob Costas‘ eyes and how the Russian government oppresses its gay citizens. While the former is extremely interesting, its the latter that journalists are truly in love with. In fact, there are so many reporters wanting to interview gay Russians that they’ve become more annoyed with the press than with the government.
As The New Republic notes, pretty much every story about gays in Sochi involves Mayak, the city’s popular gay bar. Julia Ioffe of TNR went to Mayak to experience the madness first hand and — of course — encountered a sea of fellow reporters.
“We’ve given over 200 interviews in the last month,” Mayak’s co-owner, Andrey Tanichev, told Ioffe. The other Mayak owner told USA Today, “We just want Western journalists to leave us alone.” Unfortunately, that’s not likely to happen until the Games are over.
Now let’s all recognize the irony of two reporters going to Mayak to write stories about how there are too many reporters at Mayak.
The New Republic has figured out a way to increase readership: Turn staffers into salespeople. Forbes reports that TNR staffers were tempted via the promise of an iPad Mini to sell as many subscriptions to the glossy as possible over the course of two weeks.
The idea worked, as the magazine gained 309 new subscribers. The winner of the contest — and thus the owner of a shiny new iPad Mini — was Julia Ioffe, who sold 55 subscriptions.
When asked about pushing editorial staffers into the world of sales, a TNR spokesperson told Forbes it was “a team building exercise and a fun way to generate friendly competition among the staff.”
We can’t wait until the next TNR contest, when the staffer who gets the bathroom the cleanest wins a Jeans Friday.