Sugar Inc. will be acquiring Circle of Moms, a social network for moms and moms-to-be.
Circle of Moms originally launched on Facebook in 2008 and now serves a community of 6 million moms.
Upon the close of the acquisition, the social network will become a wholly owned subsidiary of Sugar Inc. and will continue to operate independently.
“Acquiring Circle of Moms enables us to extend the reach of our existing mom audience, offer more valuable content, and strengthen our social community” said Brian Sugar, co-founder and CEO of Sugar Inc. “Circle of Moms has successfully established itself as a leading brand within this highly-coveted demographic. We’re thrilled to welcome the Circle of Moms team to Sugar and partner together in the next phase of our growth.”