Last night Kanye West went on a Twitter rant for almost two hours about a variety of things (The Jetsons got a mention!), most notably his declaration that he was going to launch a company called DONDA. Donda, as most people know, was the name of West’s mother, who died suddenly due to complications from plastic surgery in 2007.
One of those people who probably — hopefully? — didn’t know that, was Gawker writer Seth Abramovitch, who wrote a post summarizing West’s tweets. In that article, he thought using the n-word would somehow be funny.
“DONDA will be your everything,” wrote Abramovitch. “Just you wait and see. And what is DONDA? It’s an acronym for Dis Original N***a Dresses Aight.” We added the asterisks. Hilarious joke, right? Nothing causes guffaws quite like a white guy calling a black guy the n-word!
Of course no one really got Abramovitch’s humor, so he issued a non-apology apology: