The appointment of Lawrence, whose resume includes two years at the Wall Street Journal and 15 years at Time Inc. rival Condé Nast, is aimed at delivering “integrated solutions to advertisers” as well as generating “new business opportunities” around the InStyle brand, according to the memo from Evelyn Webster, executive VP at Time Inc.
“I am confident in Nina’s ability to navigate the fast-changing media landscape and expand the InStyle franchise in partnership with Ariel,” Webster added, referring to InStyle editor Ariel Foxman.
Posts Tagged ‘Karin Tracy’
For fashion magazines, March is the second most important month, after September. Therefore Karin Tracy, InStyle’s relatively new publisher, should be pleased. InStyle’s upcoming issue — the first March installment under Tracy’s watch — featured the most ad pages for March in its 20 year history. Not a bad start.
InStyle’s March issue boasted 367 pages, up two percent from last year’s issue. The entire quarter has been good, too. It was InStyle’s biggest first quarter in six years, with a total of 574 pages.
If you know Tracy, buy her a drink of six.
Ferrand joined New York in 2003, and most recently served as its executive director of print and integrated sales.
Ferrand will report to Instyle’s publisher, Karin Tracy.
Let’s face it – Americans like to buy things. We snatch up new iPhones despite the fact that our old iPhones work perfectly fine. We like to shop at places like Forever 21 even though a pair of $11 pants lasts exactly 11 days. It doesn’t matter to us, because we just want more things. It appears our love of buying things has rubbed off on the magazine industry as well.
From 2008 through last year, People StyleWatch, a magazine filled to the brim with things people can buy, posted the biggest ad page gains out of any monthly magazine, according to a study done by MIN. In 2010 the magazine featured 940 ad pages, a staggering 86 percent increase from 2008, when it posted 505 pages.
Karin Tracy, Publisher of Time Inc.’s People StyleWatch, said she expects the gains to continue this year:
We are continuing to break new business in 2011 with new accounts such as The Limited, Lacoste and Tommy Hilfiger. We are really excited about our upcoming March issue, which will be our biggest ever, as well as publishing 11 times in 2011 with our first July issue.
In other words, everyone get your credit cards ready.
We have heard that there has been a shake up on Lucky magazine’s business side.
FishbowlNY has learned that Michelle Cardone, who currently holds the position of associate publisher for creative services, is moving over to Condé Nast Media Group to become executive director, creative strategy. Melissa Brecher, currently Lucky‘s executive director, creative services, will be moving in to fill Cardone’s role.
Associate Publisher Karin Tracy‘s role will be unaffected by these changes, which should be taking place by the end of the month.