Online publisher BuzzMedia announced a major expansion today. The Los Angeles-based company, which publishes Buzznet, Celebuzz, TheSuperficial, Stereogum, WWTDD, Absolute Punk and Just Jared brought on two former MTV Networks execs, expanded its ad sales operations and opened a new office in New York.
Doug Rohrer, former executive vice president of sales at MTV Networks, has been named chief revenue officer of BuzzMedia. He will be joined by Andi Poch (right), formerly VP of ad sales at MTV and MTV.com, who will now work as senior vice president of ad sales for BuzzMedia. Poch and Rohrer are joining BuzzMedia from their digital advisory firm “and,” which serviced clients like IAC and Virgin Mobile.
BuzzMedia has also added three more sales execs to its team across the country: Rose Ferraro in the West; Paul Magyar in the East; and Cheryl Beley for the Midwest. The company also promoted Karina Kogan to executive vice president of sales and marketing and brought on Emily Schwartz as ad solutions director on the ad sales operations side.
Full release and bios of the new staffers after the jump