Here’s one way to beat the print newspaper downturn. Target a very narrow niche in Europe and China, and hire Karl Lagerfeld as your namesake editor-in-chief.
Per a report in Women’s Wear Daily, The Karl Daily is set to roll out in seven European cities where the fashion icon has retail locations, September 20:
A comic strip, street-style photos and a list of hot spots round out the “satirical” broadsheet, which carries four pages of advertising for Lagerfeld brands. Tongue-in-cheek elements include fictional personals and Choupette, the couturier’s pet cat, serving as guest editor and reporter.