Celebrities promote incredibly weird trends. Would purse dogs ever be ubiquitous without some It Chick having them? Wheat grass, oxygen bars and L Ron Hubbard. Whole bunch of iffy things made really popular by people with familiar names.

Now meet science. Science made by people qualified to talk about what you should be doing for your health – ya know scientists. Scientists to tell you that your liver detoxes your body, so put the cayenne away.

Kate Kelland at Reuters writes:

To try and counter the effects of some of the wildest health and fitness tips, SAS published its own “easy-to-remember pointers for celebrity commentators”:-

* Nothing is chemical-free: everything is made of chemicals, it’s just a case of which ones

* Detox is a marketing myth: our body does it without pricey potions and detox diets

* There’s no need to boost: bodily functions occur without boosting

* Energy and fitness come from…food and exercise: there are no shortcuts.

Read whole piece here.