At Monday’s Social Media Week LA panel “Facebook’s Impact on Entertainment PR and Marketing,” held at the Paley Center and moderated by KTLA reporter Rich DeMuro, the two panelists with the most impressive credentials both happened to be CNN alums.

Kay Madati (pictured) oversees entertainment strategy at Facebook, working closely with the studios and TV networks, while Eric Kuhn is responsible for helping United Talent Agency clients learn how to properly leverage social media. Madati talked about the king of the Facebook celebrity world, Vin Diesel, who currently has more than 27.6 million fans:

“What Vin has actually been able to do is be really real and authentic, without having to let the world into every corner of his life. But he’s active on it; this is not just that he shows up on the page when he’s got a movie to promote.

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