Elle has named Amina Akhtar Executive Editor of Elle.com, according to WWD. Akhtar succeeds Keith Pollock, who left Elle to join Du Jour, a luxury publication from Jason Binn.

Akhtar has been in the fashion writing business for more than a decade. She was most recently Fashion Director for FashionETC.com, but prior to that she held positions at NYMag.com, Style.com and NYTimes.com.

Du Jour, the magazine from Jason Binn intended for the .003 percenters of the world, has started to hire the necessary staff to publish a title that will probably annoy anyone who doesn’t swim around in gold coins.

Keith Pollock and Nicole Vecchiarelli will be Co-Editors-in-Chief. Pollock was most recently with Elle.com and Vecchiarelli comes to Du Jour from InStyle magazine, where she worked as a Senior Editor.

Alan Katz will also join Du Jour as its Chief Revenue Officer. Katz is a veteran of the publishing world, having worked at New York, Vanity Fair, Interview and more. Katz comes to the magazine from Direct Brands. Cynthia Lewis, the title’s new Vice President of Sales, will work closely with Katz. She most recently founded Create Lucrative Relationships.

Finally, Max McDonnell will serve as Du Jour’s Associate Vice President of Product Development. McDonnell was formerly CEO Lonnymag.com, an online shelter publication.