On Monday at noon PT, Tom Leykis kicked off his latest Internet experiment: the all-music stream Pure Pop Hits. Aimed squarely at the 12-to-24 demo, it features a DJ-less run of songs from the past three years and is set to play 50,000 of them… in a row.
“We are fully licensed with ASCAP, BMI, SESAC and Sound Exchange as a webcaster,” Leykis tells FishbowlLA. “The total cost of operating Pure Pop Hits is a fraction of the cost of the KIIS-FM receptionist… if they still have one… About $7,000.”
To put that crazy 50K number in proper perspective, it means there will zero commercial interruptions in 2012. Featured artists include Katy Perry, Lady Gaga, Kelly Clarkson, Usher and Pitbull. Pure Pop Hits also promises to never censor any song lyrics.