Ken Detlet has been named the Associated Press’ first vice president for digital advertising strategy and sales. Detlet comes to the AP from Mashable, where he served as senior vice president of sales and marketing since 2011. Prior to that he worked as VP of sales for Ziff Davis. He also worked for Dow Jones for over a decade.

“This is a strategic move for AP, as we grow our revenue from advertising and sponsorships,” said Jim Kennedy, senior VP for the AP’s digital products team, in a statement. “Ken has all the right skills and experience to chart a unique course for us.”

Detlet’s appointment is effective immediately and he reports to Kennedy.