TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Kierna Mayo’

Ebony.com Editors Want Thought-Provoking Stories on Black Culture

1ebony

Ebony.com is so much more than just a spinoff of its print counterpart. The site is an entity in and of itself, filled with original articles on everything from food and fashion to nightlife and news.

The site’s content is 95 percent freelance written, and editors say they’re especially in need of strong op-ed writers with stellar reporting skills to match. So where should a freelancer begin? “News and Views” is a good place to start:

[It] is the most heavily pitched part of the site, and editors work hard to represent black lifestyle in its entirety, both here in the States and abroad. They want layered conversation about the wide swath of topics that go along with that, including race, social justice and all of the -isms. “We’re unabashed about our pro-gay, pro-woman, pro-healthy black people stance. That’s where we are. That doesn’t mean if you’re a black Republican or a self-defined conservative that there’s no place for you here. There absolutely is,” [Kierna Mayo, editorial director] added. “Just have a salient argument and make it timely.”

To hear more about Ebony.com, including the No. 1 mistake to avoid when pitching, read: How To Pitch: Ebony.com

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

Mediabistro Course

Travel Writing

Travel WritingStarting September 23, learn how to turn your travel stories into published essays and articles! Taught by a former Vanity Fair staff writer, James Sturz will teach you how to report, interview, and find sources, discover story ideas and pitch them successfully, and understand what travel editors look for in a story. Register now! 

Ebony.com’s Kierna Mayo on Digital vs. Print

kierna-mayo_articleKierna Mayo has been in the business of reinvention for well over a decade. After co-founding Honey magazine back in the ’90s, which struck a chord with a lot of young, hip-hop-loving African-American women, she hopped from one major mag to the next, until setting her sights on all things digital.

Today, Mayo is the editorial director of Ebony.com, a site that “felt and operated more like an afterthought as opposed to a key component of the editorial output of [Ebony],” said Mayo. Now, thanks to an eye-catching redesign, headed up by Mayo and her team, Ebony.com’s traffic has increased by over 500 percent.

As part of the “Digital Media” week of Mediabistro’s Profit From Your Passion series, Mayo discusses how she became known as the go-to girl for reinvention and what skills she transferred from print magazines to digital:

Creating and re-imagining websites seems to have become a sweet spot for you. What sensibilities did you bring over from magazines to the online world?
I brought my entire skill set, including my intuitive sense about audience and visual impact. Those are very important magazine skills when you’re a packager — someone in charge of cover lines or selecting the strongest image. I did have to unlearn this notion of a three-month window to create, develop and refine. The three-month window can become a three-minute window online. I often encourage peers who’ve made careers in the print world not to be intimidated by the crossover to digital. I feel like I deal in the alternate universe with magazine purists on one side who are conditioned to holding their bylines in their hand as opposed to clicking on them.

To hear more from Mayo, including how she handles Internet trolls and her thoughts on aggregated content, read: So What Do You Do, Kierna Mayo, Editorial Director of Ebony.com?

Profit From Your Passion in 2014

Profit-From-Your-Passion-tv-150We at Mediabistro have always been huge advocates of doing what you love — whether it’s breaking free of your ho-hum job in corporate law to work for magazines, like Brides‘ editor-in-chief Keija Minor did, or turning a passion for the written word into a lucrative novel- and TV-writing career (before the age of 25, no less, in Kara Taylor‘s case). And we aim to inspire — which is why we’re bringing back our Profit From Your Passion series. Each week in January, we’ll offer tips on how to pitch such prestigious pubs as the The Saturday Evening Post, give you a step-by-step strategy on how to perfect your book proposal, and share the secrets to success from media pros like Lucky founding editor Kim France, HollywoodLife’s Bonnie Fuller, and Dave Ramsey, finance guru, TV personality and author. Whether you desire a job in magazines, digital media, book publishing or TV/entertainment, now’s the time to pursue your dream. To whet your appetite, our first feature is How to Become a Six-Figure Freelancer. Yes, it is possible. See the full “Profit From Your Passion” lineup after the jump.

Read more

People.com Editor Comes Out as Transgender

Janet Mock, an editor at People.com and a blogger, told the compelling story of how she came out as a transgender woman — a secret that she’s kept from almost everyone she knows — to writer Kierna Mayo for Marie Claire. (via)

I have a thriving career as a Web editor for a very popular magazine. My coworkers don’t know about my past, mostly because I never wanted to be the poster child for transsexuals — pre-op, post-op, or no op. But the recent stories about kids who have killed themselves because of the secrets they were forced to keep has shifted something in me.

That’s why I decided to come out in the pages of Marie Claire, why I’m writing a memoir about my journey.

It’s a brief but intriguing story, which will challenge the way you think about the transgender process. You can also hear Mock discuss the story via podcast.