There are countless examples in Hollywood of a successful film or TV project being rejected by the studios or networks before eventually going on to find a moment in the sun. But in the case of The Kennedys, this is also what happened with Reelz Channel’s PR campaign for the 2011 Primetime Emmys. The total of ten received by the Greg Kinnear-Katie Holmes drama is all the more impressive given the fact that awards season rookie Reelz was forced to do the campaigning themselves.
“We were turned down by some of the biggest [Emmy] PR firms in Los Angeles,” Reelz CEO Stan Hubbard (pictured) tells FishbowlLA via telephone. “We were basically told that we’d embarrass ourselves if we ran an Emmy campaign.”