Turner Broadcasting inaugurated its Media Camp accelerator program in San Francisco last year with six startups making the cut.

This spring, they’re expanding the program to LA and have now opened up the application process. Members of the four to six companies selected will spend 12 weeks mentoring with Warner Bros. staff and receive $20,000 per firm to help develop a studio-friendly idea.

The Business Insider wins the prize for best day-of-announcement (February 13) coverage. Reporter Kirsten Acuna spoke to a couple of different studio folks:

“It gives a pretty transparent view of the media and entertainment business for a lot of these startups,” says Darcy Antonellis, president and chief technology officer for Warner Bros. Technical Operations. “They can benefit from a deeper understanding of the commercial aspect of portions of our business that can help to inform what they’re building.”

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