TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Larry Burstein’

Cara Katz Named Ad Director of New York

Cara Katz has been named New York’s advertising director. This marks a return to New York for Katz, as she previously worked for the magazine as an account exec and a sales assistant.

Katz comes to New York from American Express Publishing (owned by Time Inc.), where she most recently served as director, corporate marketing and sales. She was formerly an account director at Travel + Leisure, an account manager at Food & Wine, and a fashion and retail director at Esquire.

“Cara joins at an exciting time for our company, where the spirit of innovation has never been stronger,” said New York’s publisher, Larry Burstein, in a statement. “Her depth of experience and familiarity with the company make her the perfect candidate to build up and rethink some key categories.”

Katz begins August 14.

Mediabistro Course

Travel Writing

Travel WritingStarting September 23, learn how to turn your travel stories into published essays and articles! Taught by a former Vanity Fair staff writer, James Sturz will teach you how to report, interview, and find sources, discover story ideas and pitch them successfully, and understand what travel editors look for in a story. Register now! 

New York Media Adds Sales Exec

new-york-magazine-logoNew York Media, parent of New York, has named Michelle Imbrogno Miller executive director of integrated sales. This is somewhat of a homecoming for Imbrogno Miller, as she worked for New York from 1999 to 2004, serving as travel/New England director of sales. She most recently worked as integrated sales director for American Express Publishing.

“Michelle is a leader in her field, and I’m thrilled to have her joining New York Media,” said Larry Burstein, New York Media’s publisher, in a statement. “I had the pleasure of working with Michelle during her previous tenure at the company, and was impressed by her early ability to sell cross-platform. She has the ideal skill set to represent our properties to advertisers in this dynamic media landscape.”

In her new role, Imbrogno Miller will work closely with executive director of digital sales Ron Stokes.

New York to Publish Design Hunting Twice Next Year

New York Design Hunting, intended to be an annual publication at first, was successful enough to get itself an extra issue in 2013. Next year the title will be published in March and September because of the strong reaction to the debut, which featured 74 ad pages.

“We have tremendous momentum in the design category now, and we’re looking forward to building on it with two Design Hunting issues next year, said New York’s publisher, Larry Burstein. “Design Hunting clearly fills a void in the marketplace for both readers and advertisers.”

As with the first issue, Wendy Goodman will be editing both issues in 2013. She will be joined by another New York editor, Lauren DeCarlo.

New York and Dwell to Launch Festival, Co-Branded Issue

New York magazine and Dwell are joining forces to launch a week-long design-focused festival and co-branded issue. The festival will be from October 1 through 7. The weeklong event will celebrate architecture and design and feature tours of some of the most interesting houses in Brooklyn and Manhattan.

The co-branded publication will be overseen by New York’s Wendy Goodman and Dwell’s Amanda Dameron. It will contain designer profiles, a guide to the festival and more. The untitled work will be included in Dwell’s October issue and New York’s September 24 issue. It will also be available on newsstands, with a total distribution of 150,000.

“Coming on the heels of our successful new stand-alone magazine New York Design Hunting, this partnership with Dwell Media is an exciting opportunity to further our impact in the design world,” said New York’s Publisher, Larry Burstein. “This is the first time in recent years that we’ve teamed up in this way with another magazine, and doing so with an influential brand like Dwell the results are sure to be phenomenal.”

New York Finishes Second in Ad Pages for 2011

New York had one hell of a 2011. The magazine posted 2,607 ad pages for the year, up almost six percent from 2010, and good enough to beat practically all other magazines, other than People, which finished first. This is according to the Publishers Information Bureau (PIB).

This comes as little surprise to most people who have been keeping an eye on New York. Last year saw the magazine snap up Frank Rich and Jonathan Chait, have a couple articles optioned to become movies, take home multiple Ellies and much more.

The digital side of New York enjoyed a good 2011 as well. In October nymag.com topped 10 million uniques for the first time, spearheaded by blogs that post new content every six minutes.

Larry Burstein, Publisher of New York, was obviously pleased with how last year went. “Our success in 2011 shows the company’s transformation from what was once considered an influential regional magazine to a print and digital juggernaut,” said Burstein. “We’ve built an entirely new audience online, drawn to award-winning political writers, innovative fashion and entertainment coverage, and sophisticated service journalism.”

New York Magazine Cuts Rate Base, Ups Sub Price

new york.pngIn an effort to increase revenue and reduce production and distribution costs, New York magazine said yesterday that it will be cutting its rate base by 6 percent while raising subscription price by 25 percent.

“We believe that our magazine is valuable and worth paying for, and history has shown that our readers feel the same way,” said publisher Larry Burstein. “By reducing our circulation slightly and lowering our newsstand draw, we’ll be able to better target our magazine to the readers who will be most engaged with the product.”

The introductory subscription price for New York will increase from $19.97 to $24.97, a change that will be phased in during the second half of this year. Current subscribers will also feel an increase, since renewals are typically more expensive than introductory subs. Rates for renewing subscribers will now top out at $59.97 per year, the magazine said.

Additionally, New York will be decreasing its circulation by cutting its rate base from 425,000 to 400,000. These cuts will include reducing the number of free copies delivered to waiting rooms around the city, as well as limiting the number of copies sent to underperforming newsstands.

Full release after the jump

Read more

Lunch: Dishing on the Oscars & Obama

homepage_graphic04_large.jpg

— DIANE CLEHANE

As I’ve been reporting for weeks, it was SRO at Michael’s today as the movers and shakers, undeterred by the unsettling economic news, were out in full force plotting their next big move — or looking for a safe place to land. On the menu today: plenty of talk about President Barack Obama‘s speech last night and the Oscars. There was a strong consensus that one was a big winner, while the other got surprisingly mixed reviews. While everyone in the audience on Oscar night thought Hugh Jackman killed, plenty of folks here were less than impressed. “Movie people don’t like Broadway,” sniped one Hollywood insider. “And it was too Broadway.” Okay then…

Everyone I talked to about President Obama’s speech felt his oratory skills are nothing short of amazing and that he struck just the right tone where he basically told us its time to pay the piper and think of our children’s future. Personally, I was impressed at his unflappable ability to mix his formal and seemingly off-the-cuff remarks with ease — and he didn’t even blink when he forgot to follow protocol and let House Speaker Nancy Pelosi introduce him. She had to stop him mid-sentence, but he never faltered. Talk about cool under pressure. But here’s what wowed the women in the dining room — his affectionate introduction of the First Lady Michelle Obama and her mouthing, ‘I love you’ back to her smitten husband. “They’re marriage is obviously hot,” one divorcee told me. I’m telling you, no one wants to admit it, but that’s what people are really talking about.

As for the president’s remarks, “Inspirational but realistic,” is how one media summed things up. Others were scratching their heads asking why Wall Street wasn’t feeling the same way. More than one person said, “With everyone feeling a little bit hopeful, I don’t get why the market is down.” (It had dropped by more than 100 points by lunch). A question for the ages, no doubt.

On a much lighter note, I asked the always dapper Dr. Gerald Imber what he thought of the Botox-ed beauties on Oscar’s red carpet. But this plastic surgeon to the stars never cuts and tells — “I didn’t watch,” he confessed. He laughed when I asked him why he’d pass up the chance to admire his handiwork and did offer his assessment on why movie stars make better plastic surgery patients than mere mortals: “They come in with headshots saying, ‘I’ve changed a little here, I want to fix this here.’ They know what they want. There’s no whining.”

Here’s the rundown on today’s crowd:

1. The ‘Imber Gang’: Dr. Gerald Imber, Jerry Della Femina and Andy Bergman. Here’s a fun fact: A little birdie told me that Andy wrote the screenplay for Blazing Saddles. Now you know…

2. Hallmark honcho Henry Schleiff with two other well-dressed fellows

3. No one puts a lunch together like ‘The Mayor’: Joe Armstrong, Glamour editrix Cindi Leive, George Stevens and Kerry Kennedy. I was thrilled to meet George (who was sporting a very patriotic red, white and blue shirt and tie ensemble). He’s the man behind the television broadcast of the Kennedy Center Honors and the amazing broadcast of the concert on the Mall in celebration of President Obama’s inauguration. Kerry and I met once before at a lunch given by Henry Schleiff in this very dining room, where we talked about her then yet-to-published book, Being Catholic Now. I was so fascinated by her interviews with the likes of Bill Maher and Gabriel Byrne (who spoke about being abused by a priest) that I got through the terrific tome twice. Today the conversation was all about how stirring and inspirational the group found the president’s speech last night. “It made me proud to be an American,” Kerry told me. And we both totally melted over the young school girl who was seated next to the First Lady having written to the White House looking for aid for her school, which is in a serious state of disrepair. “I had tears in my eyes,” said Kerry. She wasn’t the only one…

4. An early-arriving Matt Blank who chatted with Joe and I before The New Yorker‘s David Remnick and Lisa Hughes joined Showtime’s head honcho for lunch. I was happy to reconnect with Lisa. Way back when, she was my sales rep at Self when I was the marketing honcho for a fashion company. I knew then that Lisa was destined for big things at Conde Nast, and she’s risen through the ranks like the pro she is. Well done and congrats!

Read more