It’s been non-existent since television first had a picture in the 1940s. New York City has never had a one-hour 11 p.m. newscast. But, that all changed at the start of 2011 when WABC/Channel 7 expanded its late weekend newscast.
“We thought that another half-hour of news would be better received by the viewers than the repeat, syndicated programming that we have been running there,” Dave Davis, WABC president and general manager, tells FishbowlNY.
It’s rare to consider a newscast counter-programming, but with options like Saturday Night Live on WNBC and recent episodes of Alcatraz and New Girl on WNYW/Channel 5, WABC is providing another choice for the proven commodities.
Davis says the change has already been evident, as numbers indicate more people sticking with WABC’s news during the weekend than prior to the expansion.