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Posts Tagged ‘Laura Frerer-Schmidt’

Cameron Connors Named Publisher of Popular Mechanics, Rodale Promotes Two

Hearst Magazines and Rodale made a few announcements involving publishers this morning. Below are the details.

  • Cameron Connors is returning to Hearst as publisher of Popular Mechanics. Connors comes to the magazine from Paper Communications, where he served as president since June of 2013. Prior to that he spent two years at Condé Nast. He served as director of marketing services for Hearst Digital Media from 2008 to 2010.
  • Men’s Health publisher Ronan Gardiner and Women’s Health publisher Laura Frerer-Schmidt have added vice president to their roles. Gardiner has been publisher of Men’s Health since 2011 and Frerer-Schmidt was named publisher of Women’s Health the same year.
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Women’s Health Gets New Publisher

Rodale has announced that Laura Frerer-Schmidt has been named Publisher of Women’s Health. Frerer-Schmidt was most recently Associate Publisher of Self. At Women’s Health, she will be tasked with leading all advertising sales and will oversee marketing efforts related to the title.

Mary Murcko, Rodale’s Executive Vice President, Group Publisher, said Frerer-Schmidt will bring a wealth of knowledge to Women’s Health. “Laura has an outstanding record of achievement across all platforms – digital, print, events and licensed products, explained Murcko. “She is a true brand strategist with experience in launching alternative revenue streams that utilize marketing services and mobile applications. Her skills coincide perfectly with the brand’s next phase of aggressive growth, after five impressive years as one of the fastest-growing titles in our industry and worldwide.”

Frerer-Schmidt’s first day will be September 6.