The hyperlocal trend has more buzz right now than a Lady Gaga outfit (or even egg), so it’s no surprise that someone has finally decided to launch a site dedicated to taking a peek inside that growing market.

Street Fight, which just launched today, does just that. The site is dedicated to bringing coverage to the world of hyperlocal media, advertising and companies.

Co-founders Laura Rich and David Hirschman already have plenty of material lined up. There’s an interview with the CEO of Gowalla, Josh Williams, who says that Groupon and LivingSocial better evolve or get left behind, a daily news roundup, columns analyzing new ideas, and a look at the week’s best investment or strategy.

Hirschman tells FishbowlNY that Street Fight is providing a service that is desperately needed as activity around the hyperlocal movement increases.

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Another Portfolio vet has scored a sweet gig.

Sara Clemence, the former lifestyle editor of Portfolio.com and co-founder of Recessionwire.com, has been appointed deputy business editor at The New York Post.

According to her Recessionwire bio Clemence’s job at Portfolio.com disappeared in a round of layoffs at the magazine at the end of last year. She was moved over to Conde Nast publication, shelter magazine Domino, which folded the same day. Clemence then went on to found Recessionwire with another former Portfolio.com staffer Laura Rich and freelance writer Lynn Parramore.

Clemence formerly worked for Forbes.com, The Albany Times Union and The Anniston Star. After working for the past few years in online media, it will be interesting to see what changes Clemence will bring to bear at New York’s News Corp.-owned tabloid paper.

Related: Former Portfolio.com Staffer Lands TV Gig

Media jobs are dwindling and reporters are being let go left and right, so everyone needs a leg up where they can get it. A lot of advice that we find is repetitive, but here are some insightful tips from Recessionwire blogger Laura Rich that she picked up from Mediabistro Circus speakers.

Although Rich says her tips are for not just for journalists — since “new work and new careers are emerging in the recession based on approaches that everyone needs to pick up in order to survive and thrive, and emerge from this downturn intact and better than ever” — we think reporters should take note. Whether you are currently unemployed, fearing for your job or comfortable where you are, taking advantage of these tools will undoubtedly help you build your own personal brand, which invaluable today.

Here are some of Rich’s key points:

“Build Your Brand. Bylines are one thing, but journalists have otherwise tended to align their identity with their publication. No more. Going forward, the name of the game is personal branding. Start a blog. Twitter. Be consistent and persistent in the ideas you get behind — they’ll get noticed and you’ll get a following. That following is valuable to editors who can count on you to help them build their readership.

“Crowdsource. This concept builds on the idea of ‘transparency,’ but it refers specifically to actively seeking participation in the development of your story. Take advantage of the efficiencies the Internet provides by sending out parts of your story to your following.”

“Interact with Your Readers. This is another area that is a radical shift for journalists who are used to simply sending their words out into the ether. In the new order, journalists absolutely must interact with their readers — learn from them and, yes, serve them — to ensure their careers. To make his point, Byrne tells his writers that their stories will stay on the homepage longer if they post responses to readers on the comment board.”

Earlier: Our coverage of Mediabistro Circus

We all know the old saying that when life hands you lemons you should make lemonade. Well the media industry has been handed a whole lot of lemons of late and three young women have decided to make the most of it.

Just this week Laura Rich, Sara Clemence, and Lynn Parramore launched RecessionWire.com, a website which hopes to “capture the stories and improve the lives of urban professionals who…are getting effed by the economy.”

We spoke with co-founder Laura Rich yesterday, who told us RecessionWire was initially conceived at birthday party a few days before last Thanksgiving. Clemence and Rich had just been laid off from Portfolio.com and Parramore had just lost half of her freelance gigs. “Instead of being upset about it or freaking out, we decided to start the site. There’s this incredible a story out there that’s the recession.”

The idea behind the site, Rich says, is to deal with the recession in a more positive way, “You’ve got to find ways to live and ways to get through your day and keep things going.”

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