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Posts Tagged ‘Laura Rowley’

Meredith, Scripps Readying Boatload of New Web Series

Interesting piece by New York Times advertising writer and blogger Stuart Elliott. He takes a look at the 2013-14 sponsored Web series battle plans of two very familiar media companies – Meredith and Scripps Networks.

Among the shows coming down the pike are Baby Sleep 911, which will follow a baby sleep consultant into various parents’ homes; Bonkers Awesome!, showcasing food blogger Joy Wilson; and How We Broke the News, featuring couples explaining how they told relatives of their intention to marry.

On the Meredith side, a key hire in support of all this was made in the spring:

A cornerstone of Meredith Originals was the arrival in April of Laura Rowley as vice president for video production and product at the Meredith National Media Group, based in New York. She had been executive producer for original video and partnerships at The Huffington Post.

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Meredith Names Laura Rowley Vice President of Video

Laura Rowley, most recently the executive producer of video for the Huffington Post, is joining Meredith Corporation’s national media group as the new vice president of video production and product.

Rowley will oversee digital video operations for Meredith’s stable of magazines, including Better Homes and Gardens, Parents and Fitness. She will report to Liz Schimel, Meredith National Media Group’s chief digital officer.

“There’s a huge opportunity for our brands in digital video. Women are not only accessing the content, but they are being empowered by it – to try a new recipe, style an outfit, discover a product for their baby, and more.” Schimel said in a statement. “Laura has the right blend of experience to help us capitalize on this momentum as she understands both the digital and editorial spaces, and how they can connect when it comes to video.”

Read more biographical details from Meredith’s press release after the jump:

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