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Posts Tagged ‘Laurel Touby’

ScrollMotion’s John Lema Brings Esquire to The iPad

With print magazine iPad apps launching almost daily,  a few leaders (Popular Mechanics) and losers (Time) have already emerged. Esquire, however, has gotten nothing but praise for its entry into the field, including a nod for being more than just “another magazine under glass.”

For Part 2 of our Media Beat interview, we spoke with the app’s creator,  ScrollMotion CEO John Lema.

“I feel like a lot of it is better than a print magazine,” he told founder Laurel Touby. “How do you take the print magazine and make it very, very engaging? It’s a little bit of an extension of the brand and the content that Esquire produces. What [publishers] really want is to see their brand move to the new space in a richer way.”

But, if you’re a publisher thinking of saving some coins by going DIY for the iPad, don’t. “As a platform company, we’re much cheaper and we’re much better quality,” said Lema.

Part 1: Zinio’s Doug Carlson on the Future of Magazine Publishing

Part 3: How To Create a Magazine iPad App

Zinio’s Doug Carlson on the Future of Magazine Publishing

These days, magazine publishers must have their content available on apps, iPads, mobile devices, and whatever comes next just to stay competitive.

For a special episode of Media Beat, we spoke with execs from two companies leading that movement. First up is  Doug Carlson, who went from founding Fiji Water to becoming managing director of Zinio, one of the first companies to take magazines online.

“What we’ve done is created the ability to take a file from a publisher and basically normalize it to a whole bunch of different devices and operating systems, and that’s really in the end what we call unity,” he told founder Laurel Touby. “Basically, it doesn’t matter what device you have. You buy your content once, and you can get it on any one of those platforms.”

Part 2: ScrollMotion’s John Lema Brings Esquire to The iPad

Part 3: How To Create a Magazine iPad App

Jonathan Ames Brings “Jonathan Ames” to HBO’s Bored to Death

Any fan of HBO’s cult hit Bored to Death knows Jonathan Ames. He’s the mystery loving, mildly insecure, sex obsessed writer who becomes an unlicensed private detective. Hmm, or is he?

“In the original short story, the narrator had my name and I think it adds this tension,” creator Jonathan Ames explained of his on-screen alter ego played by Jason Schwartzman. “Did this really happen to someone? Did this really happen to this writer? As much as people love reality TV, I think they also love to wonder what’s the truth behind fiction.”

Ames is not only the show’s writer and executive producer, but he’s involved in every aspect of the creative process, including castings and location scouting. “HBO was very kind to me. It’s like they gave me the keys to a Ferrari, and I didn’t know how to drive stick but I pretended,” he told founder Laurel Touby.

Since sex is a common theme in his work, the noted author also revealed how he inadvertently became labeled a “pervert.” (Uh, which kinda explains that rolling pin Touby is wielding.)

Part 2: Bored to Death Creator Jonathan Ames Gives Screenwriting Tips

Part 3: Bored to Death‘s Jonathan Ames on Sex, Insecurity and…Boxing?

Bored to Death‘s Jonathan Ames on Sex, Insecurity and…Boxing?

Our Media Beat interview with “writer, creator, and provocateur” Jonathan Ames and our own Laurel Touby was definitely an interesting one. The longtime New Yorkers and friends first met in the late ’90s in the East Village when Ames was “squeaking by” as a columnist for New York Press.

As is the case with Ames’ many books and his cult hit Bored to Death on HBO, the conversation quickly veered to sex and insecurity.

TOUBY: Were you getting laid?
Um, yes.
(Laughs) So girls were attracted to you back then?
(Laughs) Ostensibly.
Alright. Well, then I never understood something about you…
Why women would be attracted to me?
No, not that part.
Well, that’s kind of you.

This interview is too good to paraphrase, so just watch the rest  for yourself.

Part 2: Bored to Death Creator Jonathan Ames Gives Screenwriting Tips

Part 3: Jonathan Ames Brings “Jonathan Ames” to HBO’s Bored to Death

Jumping Into the Fishbowl

On this, Columbus Day 2010, it gives me great pleasure to be able to introduce myself as FishbowlLA’s newest blogger.

When I moved from Toronto to Los Angeles in the late fall of 1993, I did what any self-respecting Canadian would: I drove around at night with the convertible top down, marveling at the balmy low-50′s temperatures. As winter season approaches, a new wave of Canadian and Scandinavian west coast transplants will no doubt soon be cruising down Sunset Boulevard in similar fashion.

Since my arrival in L.A., I have hung out at the House of Blues Foundation Room with Jimi Hendrix Jr.; helped filmmaker Brian Herzlinger land a date with Drew Barrymore; felt the wrath of Mel Gibson after authoring an article about video piracy; and become fascinated with North Korea as a result of starting a grassroots Twitter and WordPress campaign in 2009 on behalf of detained Current TV journalists Laura Ling and Euna Lee.

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Sarah Ellison on Writing War at The Wall Street Journal

So, you’ve got a great idea for a book. You’ve done all the research, secured a publisher, and are ready to go. Now here comes the hard part: writing the damn thing.

Sarah Ellison, author of War at The Wall Street Journal, not only faced the usual writer’s block, but her manuscript and first child were due on the same day. In our Media Beat interview, Ellison told founder Laurel Touby what it took to finally get started.

“It’s really important at the very beginning even though you’re eager to start writing and eager to start moving on your book, it’s really important to set out an organizational structure from the get-go,” Ellison said. “And then, even if you change that along the way, you sort of know where the snippets are going from your various interviews.”

Watch the full video to get more tips from Ellison on getting through the writing process and why she almost returned her advance money.

Part 1: Sarah Ellison Calls Wall Street Journal Sale ‘An Epic Clash of Cultures’

Part 3: Sarah Ellison Makes Friends and Enemies with War at the Wall Street Journal

Sarah Ellison Calls Wall Street Journal Sale ‘An Epic Clash of Cultures’

As a journalist, you never know which assignment is going to be your big break. For Sarah Ellison, author of War at the Wall Street Journal, it was covering the newspaper beat during her day job at that very paper that eventually landed her a book deal.

“I spent the last three, four, five months that I was at the paper reporting on the story for the Wall Street Journal,” she told Laurel Touby for Media Beat. “Then people approached me about writing the book, and I thought that it was such a great story and such a kind of epic clash of cultures that it was definitely something that could be of interest beyond the pages of the newspaper.”

Watch the full video to find out what Ellison feels is the true motivation behind business journalism and whether writing such an investigative tome landed her more enemies than friends.

Part 2: Sarah Ellison on Writing War at The Wall Street Journal

Part 3: Sarah Ellison Makes Friends and Enemies with War at the Wall Street Journal

The Knot’s Carley Roney on the No. 1 Mistake of Working Women


In the final segment of this week’s Media Beat interview, The Knot‘s Carley Roney asserts that the one thing businesswomen need isn’t education, talent, or even experience — it’s balls. (We’re talking in the figurative sense, of course.) Roney explains that the female tendency to act by consensus has no place in the workplace.

“I’m willing to be disliked over a decision if I think it’s the right thing to do. I’m willing to have people have to trust me and come along. I don’t necessarily need to ask 10 people their opinion,” she tells mediabistro founder Laurel Touby. “It’s really something I try to teach all my staff to do. You’re only going to get in trouble for not making a decision and for not making actions happen, not for making the wrong decision.”

Watch the full video to get Roney’s tips on hiring top talent and to find out why she considers her marriage to The Knot co-founder and CEO David Liu “polygamous.”

Part 1: Carley Roney of The Knot: ‘I Was Not Into Weddings at All’

Part 2: Carley Roney of The Knot: ‘Look in Creative Places for Financing’

Carley Roney talks about how to survive and thrive in today’s media marketplace in her keynote presentation at Mediabistro Career Circus on August 4 in New York.

Peggy Siegal, Pamela Fiori & the Winner of Lunch with Laurel



While the regulars in the dining room at Michael’s chatted about their plans for the upcoming holiday weekend, it seemed only fitting that my lunch today was with Laurie Haspel Aronson, president of Haspel, the quintessential American company responsible for the creation of the classic seersucker suit. Laurie tells me it was the brainchild of her great grandfather, Joseph Haspel, who wanted to turn the fabric once favored by laborers for its cool comfort into a natty summertime staple of bankers and businessman everywhere.

Haspel, which was founded back in 1909, has dressed some pretty iconic fellows including Gregory Peck as Atticus Finch in To Kill A Mockingbird. Jimmy Smits, who wore Haspel during his stint on The West Wing, will be sporting seersucker this weekend when he hosts PBS’ July 4th special and on his upcoming series Outlaw that premieres this fall.

Laurie explains how the venerable label remains a current fashion favorite (Russell Brand is a fan) but hasn’t alienated its old school clientele this way: “The great thing about it is it can be worn by everyone and looks good on everybody. It takes on the personality of the wearer.” Indeed.

Here’s the rundown on today’s crowd:

1. Former Chanel president Arie Kopelman and his wife Coco with Pamela Fiori (in Chanel) and a distinguished looking gent we didn’t recognize.

2. A very blonde Peggy Siegal and a handsome young fellow.

3. Scribe Phoebe Eaton, looking very glam

4. Abernathy & MacGregor’s Jim Abernathy

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FishbowlNY’s 2009 Lists: Our Most Read Stories Of The Year

delonas cartoon.jpgLayoffs, magazine closures and a racially charged cartoon top FishbowlNY’s most-read stories this year. A quick skim through the list says it all about what was most important to you in 2009, from massive layoffs at Forbes and Condé Nast, to bidding founder Laurel Touby farewell as she headed out on sabbatical.

1. February 18, Is the New York Post Comparing Obama to a Rabid Monkey?

2. February 9, Anderson News Suspends Operations

3. October 5, Breaking: Condé Shutters Four Magazines: Cookie, Gourmet, Two Bridal Titles

4. January 28, Will The New Yorker Fold Next?

5. October 28, Forbes Layoffs Decimate Staff

6. September 30, Exit Interview: Mediabistro Founder Laurel Touby

7. September 17, Ira Glass Reveals The End Of ‘This American Life’ TV Show

8. May 14, Times‘ Frank Bruni Leaves The Restaurant Beat Behind

9. December 15, Breaking: I.D. Magazine Shutters

10. October 26, Breaking: More Layoffs Hit Forbes

Honorable mentions:

What It’s Like To Go On The ‘Today’ Show

Exclusive: MSLO Faces Discrimination Suit After Firing ‘Phenomenal’ Staffer With Broken Back

Confessions Of A Condé Nast Layoff Victim