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Posts Tagged ‘Lauren Indvik’

Newspaper Exec: Print Media Gave Away the Cheeseburger

MashableLogoThings sometimes have a funny way of working out on a media blog. This morning, we told you about the appointment of two new EICs at Fashionista. This afternoon, it’s time to highlight one of the final contributions to Mashable by Lauren Indvik, one of those capable incoming individuals.

Right now in the U.S., three of the most intriguing newspaper concerns are Robert Allbritton‘s Capital New York (to go along with Politico), Jeff BezosWashington Post and Aaron Kushner/Eric Spitz‘s Orange County Register. Indvik’s Q&A with Spitz covers some by-now familiar Register territory, although he starts off with an analogy that we had not previously heard:

“The key decisions [the newspaper industry] made — and they were the worst decisions anyone has made in my memory — they made 20 years or so ago. They took their core product, the news, and priced it at free.”

“If you are McDonald’s, you can give away straws, napkins, Wi-Fi and really nice TV sets that everybody can watch, but you can’t give away cheeseburgers.”

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Fashionista Adds Two Editors-in-Chief

FashionistaEICsThey’re not officially on board until mid-November, but it’s never too early for a correction. In their brief introductory message on Fashionista, incoming EICs Lauren Indvik and Stephanie Trong (pictured l to r) let WWD know about a slight error:

It should be noted that WWD incorrectly reported that we are owned by Say Media. Though we love Say Media, we are a happy part of the Breaking Media family.

Indvik will be coming to Fashionista from Mashable, where she was an associate business editor covering retail, media and technology. Trong meanwhile has an even more impressive background. She was formerly executive editor at both Jane and NYLON magazines, as well as the deputy editor at Lucky magazine and editorial director at Gilt Groupe. She also helped oversee the expansion of The Cut at NYMag.com.

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