This past Friday, TheWrap launched a dramatic expansion of its content syndication partnership with Reuters America. In place of the Hollywood Reporter and Billboard, the website will try to help Reuters aggressively go after AP clients, aided by new film critics Alonso Duralde and Leah Rozen and added music critic Chris Willman.

It’s a major coup for website founder Sharon Waxman. FishbowlLA caught up with the former New York Times reporter via telephone on the quiet afternoon of July 1 to get the scoop on how the deal came about.

“Reuters terminated the relationship with the Hollywood Reporter,” Waxman confirmed. “This has been in the works for a while now. It’s a very big deal for Reuters to do this, because they have clients who’ve been getting a certain kind of content need for quite a long time and are accustomed to that. So they have to untangle that and sort of prepare their clients for the fact that it’s going to change.”

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