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Posts Tagged ‘Len Burnett’

Len Burnett Buys Back Uptown

Uptown is going back to its roots. According to The New York Post, Len Burnett — a co-founder of Uptown — has bought the title back from Vibe Holdings, which acquired it in 2011.

Burnett, who had been co-CEO of Uptown Media Group and chief revenue officer of Vibe Holdings, will separate from Vibe to concentrate on Uptown. He has already appointed Isoul Harris as the magazine’s new editor-in-chief. Uptown’s former editor, Angela Bronner Helm, left early this month.

Burnett didn’t say how much he paid for the magazine, only that “They [Vibe Holdings] just wanted to put more emphasis on Vibe and the digital portion, and they gave us the opportunity to buy back Uptown.”

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Uptown Introduces Corporate Spin-Off Uptown Professional

Uptown, the bimonthly lifestyle mag for affluent African-Americans, will debut a quarterly spin-off called Uptown Professional that targets corporate employees and business savvy readers.  The inaugural issue will be paired up with 100,000 copies of the March edition of Uptown and distributed on newsstands, in bookstores, and among professional network groups.  Following the release of the first issue, Uptown Professional will be sold separately from Uptown.

The introductory edition of Uptown Professional takes a look at the top 100 African American, Latino, and Asian executives in the country.  The magazine plans to roll out a list of top companies for diversity and inclusion for the June issue.  The March mag will have over 30 ad pages and, according to Uptown Media CEO Len Burnett, is expected to set the tone for a profitable venture complete with a weekly newsletter, website, and seasonal networking events.

Publisher Robert Ingram reinforced the value of the new title to professional audiences.

The key in this environment is that you have something that’s relevant and new and something that’s tied to initiatives that corporations, particularly in the C-suite, see as intergal to their businesses.  A publication that goes to a multi-ethnic or urban group is something that’s attractive to many corporations.

New Vibe Names New Editor-in-Chief

vibe.pngIt’s been two months since news of Vibe‘s closure broke, and the hip-hop magazine has been acquired by a new owner and is gearing up for the relaunch of the publication and its Web site, Vibe.com.

Today, the Vibe Lifestyle Network, which acquired the magazine and site earlier this month, announced the appointment of Jermaine Hall as editor-in-chief of both the print and Web sides of Vibe. Hall, who previously worked as editor-in-chief of King magazine and music editor at The Source, started his career at Vibe, where he served as webmaster from 1997 to 1999. He has been brought in to the role in order to bring a “consistent voice across all Vibe brands,” the magazine’s owner said.

“I’m excited to come back to Vibe and honored for the opportunity to bring the brand back to its much deserved and highly respected status among both consumers and advertisers,” Hall said in a statement. “I am also thrilled to be working with [former Vibe publisher and current part-owner] Len Burnett again and to be a part of the bigger team at The Vibe Lifestyle Network. I have no doubt we will create compelling and cutting edge content as we did back in the day.”

Earlier this month, the shuttered magazine was purchased by a consortium made up of private equity firm InterMedia Partners, Uptown Media Group and Blackrock Digital, who formed the Vibe Lifestyle Network. At the time, the new owner said Vibe.com would be relaunched immediately, but there doesn’t seem to be any updates since late June. Today, the company said the site would relaunch later this month, while the magazine will debut with a November issue and will go quarterly in 2010.

Earlier: Another Magazine Death: Vibe Reportedly Closing

Breaking: Vibe CEO Out, 8 Laid Off

vibe_sexy_issue_sm.jpgComing off a tumultous summer that included a sale and subsequent layoffs, warm weather brings another shakeup at the top for Vibe.

Eric Gertler, the CEO of Vibe, is out — leaving to form a digital content company. Gertler, however, will remain with Vibe until a new CEO is found.

Robert Mate, most recently with Meredith Corporation, has been named chairman. Others who are staying: president and group publisher Len Burnett; Danyel Smith, editor-in-chief of Vibe and Vibe Vixen; and finance VP Angela Zucconi.

The company says it is eliminating eight positions as it “consolidates departmental functions.” A spokesperson for Vibe would not disclose which positions those are, or the names of those to be laid off, but please drop us a line if you, you know, know.