Ha ha. In a blog post yesterday, indieWIRE’s Hollywood movie maven Anne Thompson suggested that publicists hyping the Oscar-qualified Sally Kirkland live action short African Chelsea should have stayed away from the word “sure fire.”

The expression appears in both the press release headline and body-text, although it turns out the real culprit looks to be populist film critic Leo Quinones. On one of his “Film Freak” KFWB-AM broadcasts, it was he who first deemed the short to be “a sure fire Oscar nominee.”

FishbowlLA took the time to watch the six-minute drama, which is available for free at IMDB.com. And we’re here to tell you that the Oscar hype makes as much sense as calling a movie about a Hollywood exotic dancer African Chelsea.

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