FishbowlDC TVNewser TVSpy LostRemote AgencySpy PRNewser GalleyCat SocialTimes

Posts Tagged ‘Leslie Picard’

More Changes at the Top for Time Inc. [Updated]

TimeLifeBuildingRockCenter_articleboxThe shuffling at Time Inc. continues. The New York Post reports that Leslie Picard — president of Time Inc. Branded Solutions — is the latest to leave the company. Picard had been with Time Inc. since 2008.

Picard is rumored to be leaving because new hires by Time Inc. haven’t played nice:

Picard is said to have been ‘big footed’ by the arrival of Mark Ford, an executive vice president ad sales, so much so that Ford actually wanted to move into the large office she occupied.

No one likes being big footed. Or Yeti’d, for that matter.

Picard isn’t the only big change. Eric Danetz, currently the chief revenue officer at Defy Media, is rumored to be named Fortune’s new publisher today.

The moves come amid other big changes for Time Inc. Just last week Scott Havens left The Atlantic to join the company, and Fran Hauser, a veteran of Time Inc. since 2003, departed.

Update (10:06 am):
It’s official — Danetz is Fortune’s new publisher. Jed Hartman, group publisher of Time Inc.’s News and Business Group, just sent out the announcement. You can read the memo below.

Read more

Mediabistro Course

Middle Grade Novel Writing

Middle Grade Novel WritingStarting January 15, work with a literary agent to write your middle-grade novel! In this course, you'll learn how to develop strong characters, write compelling dialogue, master the art of revision, and market your work to publishing houses and agents. Register now!

Time Inc. Names VP of Digital Sales

Time Inc.’s ad sales division — Time Inc. Branded Solutions — has named Tom Kirwan its vice president of digital sales. Kirwan was most recently the associate publisher of Time Inc.’s Style & Entertainment group. He has been with Time Inc. since 2008.

“I’m thrilled to bring Tom on board for this role,” said Leslie Picard, president of Time Inc. Branded Solutions, in a statement. “His deep knowledge of the digital ad space and his role in developing successful programs within the Style & Entertainment Group make him an ideal fit.”

Kirwan will report to Picard.

Time Continues Search for Publisher

Time hasn’t had a publisher in place since early July, when Kim Kelleher left the magazine for Say Media. Though the search for a replacement continues, Adweek reports that a few names keep popping up:

Adweek says that Picard is a “strong inside contender,” so consider her in the lead.
However, remember that these kinds of searches happen a lot, and rarely does anyone figure out the eventual person beforehand. These three are great, but if we had to bet on it, none of them will be the new publisher of Time.

Time Inc., Smithsonian Pair Up On Advertising

smithsoniancover.jpgAdvertising revenues are at a premium these days, so magazine publishers are seeking ever more creative ways to market themselves to advertisers.

Take today’s announcement that Time Inc. is now pairing with Smithsonian Media — the publisher of high class titles like Smithsonian magazine — to offer multi-title advertising opportunities to clients. Time Inc. will now include Smithsonian’s titles in its offerings, adding to Smithsonian’s sales efforts that are already in place.

Although Time Inc.’s 21 magazines and 26 Web sites in the U.S. have a greater reach, Smithsonian is one of the largest magazines in the country — reaching seven million readers with a circulation of two million. So even though on the outset it seems like Smithsonian has the most to gain from this partnership, it looks like Time Inc. will also be pulling in some additional ad space from allying itself with Smithsonian’s iconic brands.

“This is a great opportunity for both companies to bring even more to our advertising partners,” said Time Inc.’s president of corporate sales and marketing Leslie Picard in a statement about the partnership, adding that Smithsonian’s brands are “wonderful complement” to Time’s portfolio.

Who will partner up next?

Full release after the jump

Read more