According to a report by U-T San Diego science and technology reporter Gary Robbins, there are two main reasons why the University of California San Diego (UCSD) is losing its world-renowned media theorist.

Firstly, The City University of New York (CUNY) Graduate College threw a ton of money at Lev Manovich (pictured); in addition to nearly doubling his salary, there’s also start-up cash and a special scholarship fund he gets to allocate. Secondly, as Manovich told the reporter via email, CUNY is headed where he wants to go:

The 52-year-old Manovich said the university is investing heavily in the digital humanities — a rapidly emerging field that includes studying shifts in culture by using powerful computers to probe huge databases, or “Big Data,” as it is coming to be known…

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