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Posts Tagged ‘Lexi Mainland’

News Organizations Launch on Something Called ‘Google+’

Poynter reports that The New York Times, Fox News, NBC News and “Good Morning America” now have pages on Google+. Google announced today that businesses and news organizations can finally have pages, and those are just a few of the news entities making use of the service already.

If you’re one of the 27 people out there who still use Google+, the Times even wants your help. Lexi Mainland, a Social Media Editor for the paper, tweeted the Times’ Google+ launch and asked what readers would like to see covered there.

Please note that if you comment something snarky about how you’d like to read the Google+ posts on Facebook, you will be banned.

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The New York Times’ Editors Don’t Care About Salad Dressing

We’ve always imagined that everything inside the New York Times’ walls is edited to perfection. Any modifiers that are caught dangling are immediately corrected and there sure as hell aren’t any misspellings.

Apparently that’s not the case. This picture, tweeted by Lexi Mainland, the Times’ Social Media Editor, shows two salad dressing bottles in the company’s cafeteria that boldly display typos.

Either the paper’s editors (creepily) only eat plain salads, or the cafeteria workers are sick of being micromanaged and have thus taken to passive aggressive methods to show their displeasure.

Or maybe it’s just a minor mistake that no one has bothered to correct yet. But we doubt that.

The New York Times Turns Off Automated Twitter Account

Most of the time The New York Times’ official Twitter account, @NYTimes, is automated. However, this week it’s being run by actual people. Liz Heron and Lexi Mainland are tweeting from the account as part of a test to see if having a human run it is better for the paper.

Heron tells Poynter that the change is in response to people considering the @NYTimes account to be cold and robotic:

[Allowing human users] is about changing the perception, and it’s about being a little more strategic about what we put out there — finding the most engaging content.

Of course having the Twitter feed run by human users is a good idea, and it’s easy to see why: People like to be engaged. After all, it’s called social networking, not whatever the opposite of that would be. Antisocial inner monologue? We’ll go with that.