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Posts Tagged ‘Lisa Bain’

Women’s Health Seeks Writers With a Fresh Take on Health and Fitness

womens-health-march

Rodale’s Women’s Health was created in 2005 as the female counterpart to Men’s Health. And it didn’t take long for the magazine, with its well-researched, in-depth content, to prove to be a leader in the women’s health-and-fitness category.

The mag is 90 percent freelance written and its editors say they are always open to new writers with a new angle to bring to the table. Freelancers should be aware that a small percentage of pitches are accepted in their original forms. That’s not necessarily a bad thing:

“Very often we’ll help a writer tailor the pitch. They may come to us with a germ of the idea, almost right but not quite right and we might work with them and say ‘Go back, find some more information and convince me why we should do this,’” said [executive editor Lisa Bain.] Still, the best way to get a byline is to pitch a thoughtful and well-researched idea that puts a new twist on a current health or fitness topic.

To hear about the mag, including editors’ contact info, read: How To Pitch: Women’s Health.

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Women’s Health Lands Co-Executive Editors

womens health and fitness magazine03.29.091.jpgWomen’s Health, which has been subject of rumors recently, signed up Lisa Bain and Lesley Rotchford to serve as co-executive editors. The pair replaces Alison Gwinn who jumped to O, The Oprah Magazine last month.

The move is a promotion for Rotchford. She joined the Rodale publication last month as executive features director. Previously, she served as deputy editor at Cosmopolitan.

Bain jumps from Parenting where she served in the same position. She had been there for a decade.