Yahoo is back with a new singularly-focused website — Yahoo Parenting. The site is overseen by editorial director Lindsay Powers. It will feature content from Yahoo News senior national correspondent Lisa Belkin and others.
Yahoo Parenting joins Yahoo’s growing roster of one-subject shops, which includes Yahoo DIY, Yahoo Beauty, Yahoo Style and Yahoo Health. Each has the same sort of annoying layout — illustrated blocks that readers can click through for content.
“When I became a mom, I was bombarded with information and wanted an authoritative voice to find out everything I needed to know,” wrote Powers in a note. “With Yahoo Parenting, we’ve created that place. My vision for Yahoo Parenting is to share stories about real families from all walks of life and answer the questions that keep you up at night — all in a supportive, judgment-free zone.”
A “parenting judgement-free zone” sounds like an oxymoron, but hey, have to admire Powers for trying.