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Posts Tagged ‘Lite FM’

WLTW Expands Overall Ratings Lead for February

Not to be redundant, but it’s another winning month for WLTW/Lite-FM.

The Clear Channel number one mainstay kept residence in its familiar spot with a 7.6 in the overall Arbitron ratings. That’s a .4 boost from January.

By contrast, WCBS-FM slipped to a 6.2 in the current PPM.

WBLS also dropped by .2 to 5.5, while WHTZ/Z100 lost .3 to 5.1.

WINS was next with 4.7, a .2 gain. Sister station WCBS 880 also saw a .2 upgrade to 3.8.

The big news is tracking NASH-FM/WNSH, the city’s first Country station in more than 15 years. NASH in its first full ratings survey notched a 1.6. Just below NASH was ESPN’s WEPN-FM at 1.3, a drop from 1.6. More dramatically, ESPN has lost a point since November.

WFAN-FM kept its distance from its rival. But the ‘FAN, which simulcasts on 660 AM and 101.9 FM, had an uncharacteristic drop of 1.2 to 2.5 for February.

There’s more from the monthly ratings after the jump.

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‘Cousin’ Brucie Returns to WCBS-FM in Commercials

Someone heard doing a commercial on the radio is hardly noteworthy. But when the person is “Cousin Brucie” Morrow and the station is WCBS-FM, the ears perk.

For nearly a quarter-century, Morrow talked to his “cousins” on CBS-FM, primarily Wednesday and Saturday nights.

Now, his famous voice is back on WCBS-FM, but this time to shill for Lexus.

Morrow tells FishbowlNY that the spots date back to CBS-FM’s 40th anniversary last July.  As part of his “reunion” broadcast, Morrow did several live commercial reads, including one for Lexus.

“They loved it so much, they called me the next day and asked me if I’d do their commercials for them,” Morrow says.

He says the ads run on all CBS Radio stations in New York.

That deal, though, almost didn’t happen.

Brucie came close to saying no to the one-time return on his beloved CBS-FM, still sore about the ugly 2005 flip to the jockless Jack-FM.

He says Jim Ryan, who became program director around the same time as the station anniversary last summer, kept pursuing Morrow to be part of the special weekend of music and memories.

“No way am I ever going to come back to that radio station,” Morrow recalls telling Ryan. “These people did a terrible thing, they’re nasty people and I can’t forgive them.”

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WLTW Still Number One, WCBS-FM Returns to 2nd

It’s no news that WLTW/Lite FM is the city’s top-rated station. The September Arbitron overall ratings show Lite FM increasing its audience slightly to 7.2.

However, its cushion is slipping. WCBS-FM is back in second place, within .6 of the Clear Channel mainstay. CBS’ Classic Hits offering had an impressive month, gaining .5 after dropping to third position for August.

CBS-FM leapfrogs WBLS, which took a .5 nosedive to 5.8.

As for WHTZ/Z100, a perennial Top 5 participant, is fourth but fell .6 for the month. Its sister station WKTU also went in negative territory, also lost .3 to stand at 4.7.

It’s a steady month for Spanish station WSKQ, holding at 4.2. It’s rival WXNY saw slight gains to 3.8.

Erasing the memory of WEMP and FM News, Merlin’s Alternative Rocker WRXP jumped .5 to 2.1. As a news station, WEMP never eclipsed a .6.

Among current news stations, WINS was tops with a 3.9, although down .2 for September. WCBS 880 had a .4 leap to 3.5.

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Clear Channel Powerhouses Z100 and WLTW Begin XM Satellite Simulcast

Beginning this morning, Clear Channel is bringing five of its most popular stations in the country to a national audience—XM Satellite Radio.

Two radio stations in New York–WHTZ/Z100 and WLTW/Lite FM are now simulcast on XM.

WLTW, a perennial top-rated station in the Arbition PPM monthly surveys, can be heard on XM Channel 13. Z100, which is a regular Top 5 performer in the overall ratings, simulcasting on XM Channel 12.

“Clear Channel’s goal is to be wherever our listeners are with the content they want and expect, and that includes offering our top stations and formats on the satellite platform,” says John Hogan, president and CEO of Clear Channel Radio.

The company’s satellite venture replaces current Clear Channel programming on XM, although only one involves a change in format. The simulcasts will not be featured on Sirius Satellite Radio.

In addition to the new channels on XM, listeners can still find their favorite stations on iHeartRadio, Clear Channel’s digital radio service.

Clear Channel New York Partners With Tribeca Film Festival

Clear Channel Radio New York, the home to Z100, 106.7 Lite FM, WKTU, Q104.3, and Power 105.1, has joined forces with the Tribeca Film Festival.

The New York radio conglomerate will be an on-air, online, and on-site media sponsor for the 2011 film festival.

The 10th annual festival runs from April 20 to May 1.

“Having the physical location of our five New York City radio and digital brands, as well as our 200-plus full and part-time employees, essentially share the same pavement with the team at the Tribeca Film Festival here in lower Manhattan made it a near moral imperative that we do everything in our power to help them promote and deliver an entertaining and compelling series of events in 2011,” said Joe Puglise, president and market manager of Clear Channel New York. “I look forward to continuing to build upon the working relationship we have forged together.”

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Karen Carson Officially Gets Fresh/WWFS Midday Shift

Updating a story we reported earlier this week, CBS Radio made it official yesterday hiring veteran DJ Karen Carson at WWFS/Fresh 102.7.

Carson takes over the midday shift (10 a.m. to 3 p.m.) vacated by Heather Walters who left the station last week.

Carson starts at Fresh on February 7.

She comes to Fresh after many years at WLTW/Lite FM. At her most recent stint with the Clear Channel powerhouse, Carson was co-host of the morning show from 2007 to 2009.

“I am thrilled to become a part of CBS Radio and the team at Fresh.  I am even more thrilled to be working once again for program director Jim Ryan,” Carson said in a statement, “He has given me more opportunities in New York Radio than anyone and he is great to work for.  I love his vision for Fresh and can’t wait to be a part of it.”

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