TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Liz Schimel’

Meredith Names Laura Rowley Vice President of Video

Laura Rowley, most recently the executive producer of video for the Huffington Post, is joining Meredith Corporation’s national media group as the new vice president of video production and product.

Rowley will oversee digital video operations for Meredith’s stable of magazines, including Better Homes and Gardens, Parents and Fitness. She will report to Liz Schimel, Meredith National Media Group’s chief digital officer.

“There’s a huge opportunity for our brands in digital video. Women are not only accessing the content, but they are being empowered by it – to try a new recipe, style an outfit, discover a product for their baby, and more.” Schimel said in a statement. “Laura has the right blend of experience to help us capitalize on this momentum as she understands both the digital and editorial spaces, and how they can connect when it comes to video.”

Read more biographical details from Meredith’s press release after the jump:

Read more

Mediabistro Course

Freelancing 101

Freelancing 101Learn how to manage a top-notch freelancing career! Starting December 1, you'll hear from our expert speakers on the best practices for launching a freelancing career, from the first steps of self-advertising and marketing, to building your schedule and managing clients. Register now!

Meredith Makes Change to AllRecipes.com Leadership

Meredith has named Stan Pavlovsky senior vice president of Meredith National Media Group and president of Allrecipes.com. Pavlovsky is succeeding Lisa Sharples, who is leaving to pursue personal interests.

Sharples had been with Allrecipes.com for the past six years.

“Stan has the ultimate combination of marketing savvy, digital prowess and e-commerce experience to lead Allrecipes.com to the next level,” Liz Schimel, Meredith’s executive vice president and chief digital officer, said in a statement. “We’re thrilled to have him join our team. Additionally, we would like to thank Lisa Sharples for the incredible work she has done building Allrecipes.com into the powerhouse brand it is today. We wish her the very best in her next endeavor.”

Meredith’s Parenting Network Creates Digital Role

Meredith has named Todd Tarpley General Manager, Parents Network Digital, a new role at the company. Tarpley previously worked at The Nielsen Company as Vice President of Online for two years. Tarpley is also a children’s book author.

At Meredith Tarpley will be responsible for expanding the Parents Network’s digital readership. The sites under his leadership include Parents, American Baby, Family Fun and Ser Padres. Tarpley will report to Liz Schimel, Executive Vice President and Chief Digital Officer.

Meredith Expands Nook Color Lineup

We’d love to keep talking to our dog about the earthquake that just hit New York, but alas, it’s back to work. First up: Meredith has added special editions of Parents and Fitness to the Nook Color, the e-reader from Barnes & Noble. The Nook versions will feature new video and audio, along with workout tips and other items.

Meredith is also planning to release Nook Color versions for Ladies’ Home Journal, Eating Well, Midwest Living, Siempre Mujer and Traditional Home.

Liz Schimel, Meredith’s Chief Digital Officer, said of the news, “We are excited to be adding key brands from our best in class portfolio to Barnes & Noble’s digital platform. We know from our research that our readers thoroughly enjoy Nook Color, and are thrilled to be expanding our offerings with such a great partner as Barnes & Noble.”

Meredith Expands, Adds to Leadership

Meredith National Media Group has promoted and added to its leadership team. The four promotions include Gayle Butler to Executive Vice President & Group Creative Content Leader and Editor-in-Chief of Better Homes and Gardens, Jim Carr to Exectutive Vice President & President, Better Homes and GardensCarey Witmer to Executive Vice President & President, Parents Network, and Liz Schimel to Executive Vice President & Chief Digital Officer.

Dick Porter is also joining Meredith National Media Group as Executive Vice President & President, Media Sales. Porter was most recently CEO of the Publishing Group of America.

Butler, Carr, Witmer, Schimel and Porter will all report directly to Tom Harty, President of Meredith National Media Group.

Women Like The Nook, Men, The iPad

Magazine publishers are finding out that when it comes to tablets, women flock to the Nook Color. According to The New York Times, sales of women’s magazines on the Nook are strong, and at times have even outsold their counterparts on the iPad. This is impressive because the Nook has only been around since last November, as Liz Schimel, Executive Vice President for Digital Media for Meredith, points out:

We regarded it as sort of a test. Would the Nook magazine experience resonate with consumers? We were extremely pleasantly surprised. I think Barnes & Noble has been very smart about creating a whole brand and a campaign that’s really targeted at their core mass audience which overlaps nicely with our audience.

So why do women prefer the Nook? It appears that women don’t want all the bells and whistles that come with the iPad. As usual, women are smart enough to realize that they don’t need extras, while men insist on having a device that can perform 748 functions, even though they only ever use 17 of them.

But there’s something more to women preferring the Nook Color.

Read more

Meredith Launches iPad Versions of Better Homes and Gardens, Parents, and Fitness

Moms across the world, dust off your mom jeans and get ready to party, because Meredith has launched iPad versions of its Better Homes and Gardens, Parents, and Fitness brands.

All three are available for single purchase in iTunes. Better Homes and Gardens is $3.99, while Parents and Fitness are $2.99 each. Those with Android tablets win here, because Meredith plans to offer subscriptions via Next Issue Media eventually.

Liz Schimel, Executive Vice President, Consumer Relationship Management and Digital Media, for Meredith says that when creating the apps, reader feedback was vital. She adds, “Our consumer insights were incredibly valuable during every step of planning and creation.”

Each iPad version carries content from the print editions, as well as new, interactive elements.

Meredith Taps Caroline Marks As GM, Parents And Lifestyle Digital

Today Meredith Corp. named  Caroline Marks the company’s first ever general manager, parents and lifestyle digital.  In the new position, Marks will manage business strategy and product development for the parents network of sites and work to boost Meredith’s social/lifestyle content such as Real Girls Media.  Marks will work under Liz Schimel, EVP CRM and digital.  Schimel is confident Marks will enhance Meredith’s value among female audiences.

We are excited to bring someone with Caroline’s diverse experience in the global digital marketplace to Meredith.  Her deep knowledge of the digital landscape and experience developing digital media brands will enable us to build on our industry-leading position and reach with women.

Prior to joining Meredith, Marks was GM for The Daily Beast.  She also has worked for the Comcast Corportion, Ziddio, and British Telecom Wireless.

Meredith National Media Names Liz Schimel EVP Consumer Relationship Management

Meredith National Media Group has announced today that Liz Schimel has joined as EVP, consumer relationship management and digital media — an entirely new role at the company.

Schimel will be responsible for “all pathways to the consumer across both print and digital platforms,” which in part means overseeing the development of Meredith’s e-tablet and mobile efforts, further building CRM and e-commerce capabilities, expanding and evolving consumer data, and the migrating of all consumer marketing activity online.

Schimel worked at Nokia as its global head of music and connected entertainment. She has also previously served as the SVP, entertainment at Comcast Interactive Media, leading initiatives to create and develop internet video products and services. In addition, Schimel oversaw the building and and execution of digital partnerships with Comcast’s video programmers and marketing partners, like NBC, CBS, Viacom, ABC, Turner, HBO, and Showtime. She has also held senior leadership roles at AT&T Wireless, BMG Online and BMG Entertainment, and Soundview Technology Group