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Posts Tagged ‘Lonny’

Livingly Media Firing – and Hiring – on All Cylinders

LivinglyMediaWe recently had the pleasure of chatting with Livingly Media VP of content John Newlin. The results of that conversation are now available as part of Mediabistro’s ongoing Q&A series “So What Do You Do…?

Livingly operates three major Web destinations and is looking to fill positions for all properties. Lonny is in need of an art director and designer; StyleBistro is currently looking for an editor; and Zimbio has a TV editor position open. And per our conversation, this Livingly state of affairs is set to soon be amplified:

“We’re definitely launching a couple more sites. We’re not sure which one will come next, but it will happen sometime later [in 2014]. It will be in the lifestyles category…”

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Freelancing 101 Online Boot Camp

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Lonny Gets a New Editor

Lonny, the online shelter publication, is changing editors. According to the New York Post, Michelle Adams, the site’s founding editor-in-chief, is expected to step down within a few months.

Irene Edwards, most recently special projects editor for Travel + Leisure, is succeeding Adams as the site’s new editor.

Adams launched Lonny with photographer Patrick Cline in 2010. The site is now owned by Livingly Media, which also operates Zimbio and Stylebistro.

Party Photos: Monday’s Mediabistro Women’s Magazine Editors Panel

dessert panel.jpg

From left: Hearst‘s Nicole Stagg, Jennifer Salant of Glam Media, Newser.com‘s Caroline Miller, Caroline Little CEO North America of Guardian News & Media, Lonny founder Michelle Adams and comedienne Sara Benincasa

Monday night Mediabistro.com hosted Dessert & Discourse, a panel and discussion for women’s magazine editors.

While panelists and attendees talked about the digital future of the magazine industry, our photographer clicked away. Now you can see all the photos here.

VIDEO: Women’s Magazine Editors Lead The New Media Movement

Learning To Take A Risk: Mag Editors Meet To Discuss The Move From Print To Digital

dessert.jpgThe move from print to digital publications was the topic of the moment at mediabistro.com’s annual event for women’s magazine editors last night at ilili. (But really, isn’t it the topic of the moment at every media event these days?)

On hand to discuss were some female leaders in the digital field: Michelle Adams, the founder of new online shelter magazine Lonny; Caroline Little, former CEO of The Washington Post Co.’s digital side and current CEO of North America for Guardian News & Media; Newser co-founder and editor-in-chief Caroline Miller; Glam Media’s Jennifer Salant and founding editor of Hearst‘s Delish.com and RealBeauty.com, Nicole Stagg. We also ran into lots of online editors like Betsy Fast from InStyle.com and Julie Hochheiser from Seventeen.com (now senior Web editor of Hearst‘s Teen Network) and we shared a table with Folio Associate Editor Vanessa Voltolina, WWD Senior Accessories Editor Roxanne Robinson-Escriout, BusinessWeek.com Community Editor Diane Brady and Barbara Brody and Annemarie Conte from Woman’s Day.

Over dessert and coffee, moderator Sara Benincasa steered the conversation on topics about the changing face of content in the digital space, monetizing content like video and some of the challenges facing an industry that needs to change the way it thinks in order to survive.

Here are some highlights from last night’s discussion:

When asked what metrics are most important to them, all of the panelists said they were concerned with “engagement.”

“I usually look at page views or time spent on the site, although when looking at page views I’ll focus on how much content each person is reading,” Stagg said. “We want to deliver impressions.”

“The fantastic number of numbers are overwhelming,” Miller added. “It’s terrifying that you know way to much about what people are doing. With print magazines, you know so little. Online, you know so much it can be debilitating.”

Later, Miller called print advertising “a big con” because you can’t tell if anyone is actually noticing it and basing decisions on it, yet print advertising is much more expensive for marketers to buy than digital ads, which can provide real time metrics.

Panelists were also asked if they would ever consider setting up a paywall or subscriber-based model for their sites. The answer: a resounding no.

Little said paywalls are “bad news for news.” However, she thought up one example where paying for content would attract readers. “If I needed to read about one topic and every day I searched through several news sources for information about this topic and instead it could be delivered in a quick and easy way, I would be willing to pay for that. Because it would save me time,” she said.

The panelists also agreed they would prefer provocative content that generated comments, even if it was only provocative in order to draw commenters. “The commenters are often as interesting as the content,” Miller said.

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Dayton Litereary Peace Prize Winners Announced|NYT & Twitter|NYP Parody|Domino Editor Launches Online Shelter Mag|Meet The Texas Tribune

GalleyCat: The winners of the Dayton Literary Peace Prize have been announced: Richard Bausch won the fiction prize and Benjamin Skinner has been awarded the nonfiction prize for his book, “A Crime So Monstrous: Face to Face with Modern Day Slavery.”

BayNewser: The New York Times is in the process of developing tools to help sort through Twitter for commentary it can use in its stories.

Daily Finance: The activists behind yesterday’s New York Post parody were detained as they tried to distribute the pub outside of the Post‘s offices. Today, the Post ran the headline “We’re flattered!” on an Associated Press story about the parody, which was meant to raise awareness of climate change.

WWD: Ex-Domino editor Michelle Adams and business partner Patrick Cline are launching an online shelter magazine: Lonny. “Our goal is not to replace Domino, as there will clearly never be a replacement, but rather to help fill the void that has been left by so many closing shelter publications and help bridge the gap between traditional print magazines and the online world,” Adams said.

VIDEO: Meet the newsroom of the new non-profit, non-partisan online news venture the Texas Tribune, led by former Texas Monthly editor Evan Smith. The site launches November 3.