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Posts Tagged ‘Lou Cona’

Morning Media Newsfeed: Condé Nast Names CMO | Gregory Writing Book on Jewish Faith

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Edward Menicheschi Named CMO of Condé Nast (FishbowlNY)
Edward Menicheschi has been named chief marketing officer and president of Condé Nast. Menicheschi most recently served as Vanity Fair’s VP and publisher. New York Post Menicheschi will replace Lou Cona, who is getting the boot. Some were speculating that Gina Sanders, the president of Condé’s Fairchild division, might land the vacant Vanity Fair job now that her group is being sold to Penske Media Corp. Capital New York Cona has served as the media group’s president and chief revenue officer since April 2013. As home to the publisher’s corporate and digital sales and marketing teams, the division is a central corridor of business-side power. Cona first ascended the corporate ladder to the media group in 2010 after his own stint as Vanity Fair’s vice president and publisher, and a run at The New Yorker before that. WWD Cona’s departure came as a surprise to some within Condé. In April 2013, he was promoted after he mused about retiring at the ripe age of 55. TheWrap Prior to Menicheschi’s role at Vanity Fair, he was president of WWD Media Worldwide. He has held a number of senior roles at Vogue and GQ.

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Edward Menicheschi Named CMO of Condé Nast

Edward Menicheschi has been named chief marketing officer and president of Condé Nast. Menicheschi most recently served as Vanity Fair’s VP and publisher.

Menicheschi is succeeding Lou Cona, who is “leaving the company after many years of distinguished service,” wrote Robert Sauerberg, Condé’s president, in a memo announcing the change. “Lou has been an invaluable business partner and we wish him well.” Cona had been with Condé since 2008.

“Many of you have worked with Edward during his tenure here and are familiar with his deep understanding of our brands, audiences and advertisers,” added Sauerberg. “He will bring his considerable skills and experience to bear as we expand our advertising and marketing influence across all platforms.”

Condé is expected to name a new publisher for Vanity Fair soon.

Condé Names Sales Exec

CondeNast304x200Condé Nast has named David DeRobbio senior executive director, digital sales; a new role at the company. DeRobbio comes to Condé from NBC News, where he served as VP of digital sales.

“Similarly to our print audience, our digital platforms attract a large and highly-influential group of consumers,” said Lou Cona, president of Condé Nast Media Group and chief revenue officer of Condé Nast, said in a statement. “In this new position, David will work with our advertising partners to identify digital opportunities and build relationships between our audiences and their brands.”

DeRobbio reports to Josh Stinchcomb, Condé Nast Media Group’s VP, corporate partnerships.

Star Jones, Kerry Kennedy & Publicists APlenty

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We’re still recovering from last week’s A-list on steroids pep rally for the Giants (it was like shooting fish in a barrel — thanks, Harvey Weinstein!), but today it’s back to Michael’s for another heaping helping of the power lunch crowd. The scene was dominated by spin meisters of every stripe, social swans and money men. (Is the expense account for middle management making a comeback? Discuss.) Representing the celebrity squad was Star Jones who is always fun for a quick, dishy chat.

I was joined today by House Beautiful editor-in-chief Newell Turner, the magazine’s new food contributor Gabrielle Hamilton, who is the owner/chef of Prune, and publicist Michael McGraw. Newell, who usually eats at his desk, decided he may have to rethink his lunch plans when he spied so many Hearst colleagues sprinkled around the room. Indeed.

As a longtime reader of the magazine, I told Newell that its monthly features on the best paint colors for different types of spaces were indispensable to me when I took on the daunting task of painting the interior of our new home last year. Color, or more precisely, how to choose the best ones to enhance your living space, is one of the guiding principles of the magazine. The March ‘Green’ issue will offer a myriad of takes on how to live with the soothing shade. “Our deep-dive color issues always result in a lot of reader response,” Newell told me. He didn’t know what to expect when he devoted an entire issue to pink but was pleasantly surprised. “We had less complaints about it than when we did our ’Blue’ issue.”  In the April issue, readers will have the chance to pick “America’s Favorite Paint Color” from 10 options in a contest on HouseBeautiful.com. The results will be published in September.

Gabrielle Hamilton, Diane Clehane and Newell Turner
Gabrielle Hamilton, Diane Clehane and Newell Turner

Newell, who became top editor in 2010, decided to focus more on American designers, because “American decorating has come into its own despite the economy.” Readers seem to agree. Last year’s June and July-August issues had the highest newsstand sales since November 2002.

Newell recently brought Gabrielle on board as House Beautiful’s food contributor because, he says, “I liked her sensibility and her appreciation for good, simple food.” For her part, Gabrielle, a self-taught cook, has never fallen victim to precious, of-the-moment trends in foods. The voted Best Chef  in New York City in 2010 by the James Beard foundation, Gabrielle attributes her successful run at Prune, which she opened in 1999, to “luck” but then said, “I work very, very hard.” Somehow, she’s found time to write pieces for The New Yorker and The New York Times among many other outlets and had her book,  Blood, Bones & Butter: The Inadvertent Education of a Reluctant Chef  (Great title!) land on the Times bestseller list. “People have become obsessed with food — how it looks, how it’s prepared. Look at all the shows there are now on food preparation. I wanted to include it in the magazine in a fresh, new way,” says Newell. “Gabrielle is the perfect person to do that.”

These days, Newell is also working to develop more digital content for the mag’s website and enhanced digital edition available on iTunes. He added videos featuring the magazine’s staff in October. When developing content for that platform, he told me he guards against anything looking “too polished” because “looking a bit rougher” online lends an air of authenticity. Interestingly enough, he also revealed there is only a 7 percent crossover between House Beautiful’s print reader (the target demo is women in their 40s and 50s) and the digital reader who is younger and hipper. (Don’t shoot me; I’m just the messenger). “It’s the same content but a different voice. The digital tone is younger and a bit more irreverent.”

Here’s the rundown on today’s crowd:

1. The ladies who lunched: Debbie Bancroft, Anne Hearst, Patty Smythe and Laurie Waters

2. Investigation Discovery’s president and GM, Henry Schleiff, and Kerry Kennedy

3.  ‘Mayor’ Joe Armstrong, who stopped by our table to say hello to his old pal Newell Turner and deliver an unexpected little treat to me. This ‘little birdie’ says thanks!

4. Jacqui Safra (Jean Doumanian‘s husband, in case you didn’t know)

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Caroline Manzo, Morgan Fairchild, Plus HarperCollins Fetes William Boyd

1003_mockup.gifOne of the things I love most about chronicling the Wednesday scene at Michael’s is the random celeb sightings that seem to come out of left field. On offer today: television stars of the past and present that represent the changing (and fickle?) tastes of the viewing public. When none other than Morgan Fairchild walked in (she’s even tinier in person), I had an eighties flashback to those great trashy nighttime soaps and damsel in distress Lifetime movies that were all the rage back then. A few minutes later, The Real Housewives of New Jersey‘s Caroline Manzo, today’s definition of a soap star, walked in. Funny enough, they were seated right next to each other but neither noticed the other. What can I say? This stuff fascinates me.

I was joined today by two PR mavens, Melanie Brandman, founder of The Brandman Agency, and Diana Biederman, managing director of Blackbird PR. After chewing over the week’s hottest gossip (Did Kim Kardashian do it for money? Has Kris Jenner no shame?), we had a good chat about Melanie’s latest luxury innovation, Travel Curator, which she describes as a hybrid online monthly magazine, diary and blog that shares the very best insider information on cities around the world.  Besides having exquisite taste, Melanie’s unrivaled experience in the hospitality industry and two decades of worldwide travel have given her quite an address book.

Table Seven: Diane Clehane, Diana Biederman and Melanie Brandman

“I’m constantly asked where to go to find the very best around the world and, since I love to share information, I thought this would be a fabulous way to do that.” The “content driven” site is absolutely gorgeous, including ‘The Spot” of the month. The native Aussie’s Sydney is the launch pick, followed by New York, London and Tel Aviv — all cities Melanie has called home. It also includes a fabulously fun section entitled “Tastemakers” where Melanie culls names from her Rolodex to offer their picks on shopping and travel in various locales. (Full disclosure: In an upcoming edition, I sing the praises of American Girl Place as the best place in NYC to spend a day with the special little girl in your life.) The site is getting great buzz; it was recently featured in Travel & Leisure and was the subject of two segments on Fox News. Right now, everything is being handled in-house at The Brandman Agency, and  it’s being circulated via subscription and by the agency’s extensive contact lists. So, before you pack for that next vacation, check out the site.

Here’s the rundown on today’s crowd:

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Condé Nast Launches New Social Tool

Condé Nast is getting more social with the launch of Social Sidekick, a web tool that will aggregate the most shared pieces from some of its many brands. The tool launches Wednesday, and will showcase popular articles from W, Style.com, Glamour, Self, Teen Vogue and Lucky.

Sidekick will be seen on these sites with a title “What’s Trending Now!” and when users click it, the most shared stories on Twitter, Facebook and other sites will be displayed. Sidekick is also being sponsored by Gucci, because why the hell not, right? Teens — and pretty much everyone else — love stuff they can’t afford.

Lou Cona, CMO of Condé, said of Sidekick, “We created Condé Nast Social Sidekick to accomplish two goals — to cross market our own brands and provide advertisers with a dynamic environment that can tell a content rich narrative while tapping into Condé Nast’s editorial strength and readership.

That’s a mouthful, but it is a good idea from the publishing house. The more prevalent your best content is, the more likely it is to get shared. The more it’s shared, the more people engage in the brand. The more people engage — well, you get the idea. Smart move by Condé.

Condé Nast Continues To Shuffle Agenda And Execs

Another day, another big announcement from Condé Nast headquarters.  CEO Charles H. Townsend said today that his company will undergo a major overhaul in the sales and marketing departments.  A company press release indicated that Condé will task its individual titles to “focus on brand centricity and drive growth and innovation” by  adding digital sales and marketing to content management.  Publishers will now be responsible for branding initiatives across all platforms as the media giant continues to push their digital agenda.

CMO Lou Cona, who will oversee this transition, shared his enthusiasm for the endeavor:

“Condé Nast Digital brings tremendous power to the portfolio of assets we are able to offer the marketplace.  By integrating its sales and marketing expertise into the Media Group, we are positioned for maximum growth and are better aligned with the industry.”

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Condé Nast Shaking Things Up On Digital Side

Earlier today, New York Post columnist Keith Kelly reported that Condé Nast is set to undergo a major restructuring in their digital operations.

Kelly writes that Condé Nast will merge the corporate print ad side with corporate digital ad sales in an effort to strengthen individual publications like Vogue.com.  The change is coming soon and one source believes it may be revealed prior to the next publishers’ meeting on Oct. 29.

The reshuffling will influence the workloads of some Condé’s higher-ups. Recently named chief technology officer, Joe Simon, will be called upon to direct Condé Nast’s digital strategy.  CMO of Condé Nast Media, Lou Cona, will have some increased responsibilities in addition to managing the big ad packages for print editions.  Head of Condé Nast Digital Sarah Chubb and senior VP and chief revenue officer at Condé Nast Digital will see their roles reduced following the reorganization.

Mogul Mania with Jack Welch & David Geffen

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— DIANE CLEHANE

It was SRO at Michael’s today with moguls Jack Welch and David Geffen holding court at their respective tables while the celebrity du jour, none other than George Hamilton, caused more than his fair share of double takes. We overheard one fan gush, “I loved you on Dancing With the Stars!” (So did we, but we’re too cool to say so.) Meanwhile, the rest of the crowd was so busy air kissing and table hopping between bites it’s a miracle anyone actually got to eat anything. We’re glad we did, because the new fall menu is fabulous!

I was joined today by Debbie Phillips, life coach and founder of Women On Fire, and Sophfronia Scott, author and founder of The Done For You Writing & Publishing Company. Debbie is busier than ever with her Women on Fire tea parties that have been helping women from all walks of life ignite their true passions since 2004. She’s hosting one at Lady Mendl’s Tea Salon in Gramercy Park on Friday, and there are others scheduled for Columbus, Ohio, Boston, Santa Fe and Naples this fall. Debbie is on track to reaching her important goal of “connecting 50,000 women to each other” through Women on Fire this year. You go, girl!

Sophfronia, who I first met when we worked at People together another life ago, got to know Debbie after she attended one of her tea parties. She is really on a roll. This mom of an adorable six year-old boy has been regularly cranking out books since she published her first novel All I Need to Get By in 2004. She recently published How The Fierce Handle Fear: Secrets to Succeeding in Challenging Times (Two Harbors) in which she compiles words of wisdom from high rollers, including Donald Trump and Jack Canfield. Just how does she juggle it all? “I can write for about four hours at a time; then I have to get up and do something else,” Sophfronia tells me. See, it’s just that simple.

Here’s the rundown on today’s crowd:

1. The “Imber Gang”: Dr. Gerald Imber, Jerry Della Femina, Jeff Greenfield, Andy Bergman and Michael Kramer

2. Peter Brown and Grace Hightower (That’s Mrs. Robert De Niro to you.)

3. ‘Mayor’ Joe Armstrong

4. Alan Grubman, David Geffen and Bob Daley

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Condé Nast Promotes Execs, Awards Top Publishers

lou cona.jpgJust over three months after a massive restructuring, Condé Nast seems to be well on the way to recovery — if the announcement of three executive promotions and publishers’ awards doled out last night at an annual Florida meeting are any indication.

mittman.jpgToday, we learned of three promotions within the company. Lou Cona (pictured at right), senior VP of the Condé Nast Media Group, has been promoted to executive vice president of the group, while publishers Laura McEwan of Teen Vogue and Howard Mittman of Wired (at right) have been given the additional titles of vice president.

laura headshot[1].jpgWhat’s more CEO Charles Townsend also presented awards at an event last night during the company’s annual publishers’ trip to Key Largo, Fla. (The trip itself is proof of more optimistic times; last year’s publishers’ meeting took place in NYC.) Reports WWD:

“And in perhaps an indication, if not a wholehearted endorsement, of where the publishing world’s future lies, Townsend looked beyond the usual suspects for Publisher of the Year, giving the honor to Drew Schutte, chief revenue officer of Condé Nast Digital, who oversees such digital properties as newyorker.com, luckymag.com and glamour.com, which saw significant revenue growth over 2008. The Corporate Executive of the Year prize went to Robert Sauerberg, president of Condé Nast Consumer Marketing.”

Sauerberg has been working on the digital publishing consortium between several magazine publishers, including Condé, Hearst, Time Inc., Meredith and News Corp., and has been seeking other forms of revenue for the company, including licensing agreements.

After the jump, the official announcement from Condé Nast about the three promotions.

Conde Awards ReturnWWD

Previously: Condé Nast’s Dead Titles May See New Life In Licensing Deals, New Publisher Consortium Gets A Name

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