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Posts Tagged ‘Lucky’

Anna Wintour Approved Lucky’s Horrible Kerry Washington Cover

Lucky’s latest cover, featuring the normally flawless Kerry Washington, is terrible. This cannot be debated. Just look at it. Somehow Lucky made Washington look awful, which is such an amazing feat that we’re thinking maybe the staffers deserve an award. However, Eva Chen, Lucky’s editor, wants us all to know that Anna Wintour thought the cover was fine.

“Anna as the artistic director was definitely aware of our cover selection and was very supportive,” Chen told WWD. “Anna always provides me with guidance. As editor-in-chief, it comes down to my decision — and Anna agreed.”

Of course Chen has to say that; she can’t throw Wintour under the bus. But we do have one question: How many, and what variety, of hallucinogens had Wintour consumed prior to approving this cover? We have some high school buddies who would pay top dollar for them.

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Lucky’s Kerry Washington Cover is Scary

Lucky has managed to do the impossible: Make Kerry Washington look bad. Actually, bad might not even be the right word. She’s sort of scary looking. A few questions:

1) Did this photoshoot take place in a wind tunnel?

2) If so, why? If not, what the hell?

3) Is Washington’s pose meant to intimidate readers, or merely remind them to visit a chiropractor?

4) Was Washington instructed to growl, or was that her idea?

StyleBistro Welcomes New Executive Editor

StyleBistro has done pretty well for itself since launching in the summer of 2010. According to comScore, the site is the sixth most popular in the U.S. in the fashion/style/beauty category and now has some new editorial stewardship to push those numbers higher.

AnnBradyNYFWAnn Brady (pictured) comes to StyleBistro from the Shopzilla search engine beso.com. She has also served as a contributing editor for In Style‘s e-commerce site stylefind.com and as senior associate fashion editor at Lucky magazine. From today’s announcement:

“As a seasoned editor, stylist and marketing consultant, Ann has a multi-faceted understanding how readers consume fashion content, and as a result, has the inherent ability to connect with a female audience in a truly meaningful way,” said John Newlin, editor-in-chief at parent company Livingly Media. “We’re confident that with Ann at the helm, StyleBistro will continue to offer audiences the most engaging and comprehensive celebrity style coverage on the web.”

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Lucky Adds Two

Lucky continues to be remade under the guidance of its editor, Eva Chen. According to WWD, Lucky has named Katia Kuethe creative director and Carlyne Cerf de Dudzeele as fashion editor-at-large.

Kuethe comes to Lucky from Kate Spade, where she served as senior director of creative. She previously served as creative director for Teen Vogue. She will replace design director Lisa Steinmeyer and that role will be eliminated.

Cerf de Dudzeele will continue to work as a stylist and consultant for brands while at Lucky.

Eva Chen Discusses Changes at Lucky

Eva Chen, the editor-in-chief of Lucky, has big plans for the magazine now that she’s in charge. Below are some highlights from her interview with Adweek, which we highly recommend.

On her decision to leave the pre-med world behind in favor of magazines:

The summer between junior and senior year of college, before I took the MCATs, I was like, ‘I want a summer off.’ So I applied to 20 internships, including one at Harper’s Bazaar. That was the only one that paid, so I took it. It was difficult to tell my parents that I was no longer pre-med—they were not so happy as first-generation immigrant parents. I still don’t know that they fully understand what I do.

Her goals as editor of Lucky:

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Inspire Fashionistas at LuckyMag.com

LuckyMag.comLucky prides itself for bringing the shop-ability factor to fashion; every single item in the magazine and on its website is available to purchase from the moment it’s featured. And in addition to a focus on “what to buy” and “where to buy it,” Luckymag.com is all about “how to wear it,” but with the type of laid-back, sister-to-sister advice you’d get from your best girlfriend.

Executive digital editor Verena von Pfetten says she regards the Lucky girl “as smart or smarter” than the mag’s in-house team. “She knows what she likes; she knows her style. We’re certainly not talking down to her. We’re just taking the resources that we have, which is a huge market team and a team of editors and the fact that this is what we do all day every day, and trying to make our readers’ life easier.”

With that in mind, freelancers are more than welcome to pitch creative ideas. For writers guidelines and editors’ contact info, read How To Pitch: LuckyMag.com.

Sherry Yuan

ag_logo_medium.gifThe full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

Celebrities Aplenty on September Covers

The September issues for magazines are a big deal, and so they typically try and land a big name for the covers. But seeing as movie stars haven’t helped move magazines lately, who will we see when the September glossies hit the newsstand? Let’s review some of the big players, via WWD’s thorough report on the subject:

  • T: The New York Times Style MagazineRooney Mara
  • VogueJennifer Lawrence
  • ElleKate Upton
  • GlamourJennifer Aniston

Brandon Holley Out at Lucky, Eva Chen Succeeds Her

The Brandon Holley era at Lucky is over. Eva Chen has been named the new editor-in-chief of the magazine, thus officially ending Holley’s three-year run.

Holley was a veteran of Condé Nast. She was a senior editor at GQ from 1998 to 2000 and served as editor-in-chief of Jane, from 2005 to 2007. She came to Lucky in 2010. Holley told Mediabistro that as editor, she wanted to do right by its readers. “I’ve been talking to a lot of women,” she explained. “They love this magazine. So it’s my job just to bring my take to it. It’s not about scrapping it. It’s a really great magazine and women really do love it. And I’m going to bring my angle.”

Holley, according to Condé Nast, is now leaving the company. We’ve reached out to Condé for further comment, and we’ll update when we hear back.

Chen has been serving as a consultant for Lucky, working closely with Anna Wintour. So it’s of little surprise that Wintour was pleased with the move. In a statement, Wintour called Chen “The quintessential Lucky girl.”

Lucky Cuts Publishing Frequency

Another Friday, another Condé Nast magazine sees its publishing frequency decline. According to WWD, Lucky is going from 12 issues to 10, beginning with its December issue, which will be combined with January. June and July will also be combined.

Last Friday W took a similar route, dropping to 10 issues from a monthly.

Fingers crossed that next Friday is publishing cut back free.

Lucky is Sorry for Making Britney Spears Look Terrible

Hell hath no fury like a Britney Spears fan scorned. If the editors of Lucky magazine didn’t know this already, they do now. Fans of the pop star directed their outrage at the magazine for its December cover, which features a seriously plastic-looking Spears donning a wig.

On Twitter, Spears enthusiasts blasted Lucky for the photo, calling it “horrendous” and “lazy & unprofessional.” One fan even asked the magazine to do another shoot with the real Spears.

The backlash was so excessive, Lucky issued the following apology:

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