Because you can never get kids hooked on material goods early enough, tomorrow, Lucky Kids magazine – a spin off of Lucky – hits newsstands everywhere. The magazine, which targets moms with kids ages zero (every fetus needs a Marc Jacobs bag) to 12 years-old, will also be found in the April issue of Lucky.

Amy Wicks at WWD says that the content of Lucky Kids is centered on shopping, with features on where parents can find clothes from designers that also have a kids line. Brandon Holley, Editor-in-Chief of Lucky, adds, “The goal with this first issue is to offer up stylish, inspired ideas that make a mom’s day easier, simpler and a little bit cuter.”