They say if you can’t beat ‘em join ‘em… or, do one better and let ‘em eat off your plate. That’s Lucky editor-in-chief Brandon Holley‘s approach to the Web.

In the second installment of our Media Beat interview, Holley, who once headed Yahoo! Shine, said she realized pretty early that the days of finding new readers “on the back of a CVS newsstand somewhere” are over.

“Fashion blogging, to me, is the most exciting thing that’s happened in publishing in decades. It’s really created a new tier of content, and you can either separate yourself from that content or you can bring it in,” she explained. “One way that we bring it in is we have a desk where bloggers can come in and sit — they’re called our Lucky Style Collective — they contribute content to the magazine; they contribute certainly online. So, it’s a sharing of pockets of audience.”

Part 1: Lucky EIC Brandon Holley on Getting a Magazine Job
Part 3: Lucky’s Brandon Holley Talks Photoshop and Fashion

Brandon Holley held editor positions at Time Out and GQ, helped launch Elle Girl and headed Yahoo! Shine before taking the helm at Lucky in 2011. And, she says, if you want to snag a top spot on a magazine masthead, you need to be a vocal and proactive voice for the brand.

“I think people make a mistake when they wanna climb the masthead, and they assume the editor-in-chief should pay attention to them. And, now that I’m on the other side of the desk, I love people who come to me,” Holley said in our Media Beat interview.

Holley explained that she made a name for herself at GQ by giving “steady input without being annoying” to editor-in-chief Art Cooper. “I wasn’t kissing ass, but I would write memos to him and say, ‘I think this section could use this,’ and ‘I think we should start a new section that’s this’… I’m a huge fan of memo writing.”

The EIC also debunked that rumor about Lucky going all-digital or scaling back its print frequency. “That was a weird misunderstanding of our mission,” she said.

Part 2: Brandon Holley Calls Fashion Blogging ‘Most Exciting Thing to Happen in Publishing in Decades’
Part 3: Lucky’s Brandon Holley Talks Photoshop and Fashion

Just over three months after a massive restructuring, Condé Nast seems to be well on the way to recovery — if the announcement of three executive promotions and publishers’ awards doled out last night at an annual Florida meeting are any indication.

Today, we learned of three promotions within the company. Lou Cona (pictured at right), senior VP of the Condé Nast Media Group, has been promoted to executive vice president of the group, while publishers Laura McEwan of Teen Vogue and Howard Mittman of Wired (at right) have been given the additional titles of vice president.

What’s more CEO Charles Townsend also presented awards at an event last night during the company’s annual publishers’ trip to Key Largo, Fla. (The trip itself is proof of more optimistic times; last year’s publishers’ meeting took place in NYC.) Reports WWD:

“And in perhaps an indication, if not a wholehearted endorsement, of where the publishing world’s future lies, Townsend looked beyond the usual suspects for Publisher of the Year, giving the honor to Drew Schutte, chief revenue officer of Condé Nast Digital, who oversees such digital properties as newyorker.com, luckymag.com and glamour.com, which saw significant revenue growth over 2008. The Corporate Executive of the Year prize went to Robert Sauerberg, president of Condé Nast Consumer Marketing.”

Sauerberg has been working on the digital publishing consortium between several magazine publishers, including Condé, Hearst, Time Inc., Meredith and News Corp., and has been seeking other forms of revenue for the company, including licensing agreements.

After the jump, the official announcement from Condé Nast about the three promotions.

Conde Awards Return –WWD

Previously: Condé Nast’s Dead Titles May See New Life In Licensing Deals, New Publisher Consortium Gets A Name

Read more

Yesterday, we reported on news that Condé Nast was considering licensing partnerships as a way to create additional revenue streams. Despite skepticism over Condé boss Si Newhouse‘s interest in such plans, it looks like these sorts of deals are not that far away.

This week, two Condé Nast titles are rolling out new partnerships with two e-commerce sites, WWD reports today.

Shopping magazine Lucky will unveil its pairing with theOutnet.com, Net-a-porter’s outlet site, on Friday, with a new series of flash sales exclusively with the title. The sales, promoted on luckymag.com and in Lucky‘s February issue, will be accessible to Lucky newsletter subscribers only. The sales will feature discounted items available for a limited time, whose prices decrease as the clock counts down.

Additionally, fashion bible Vogue has paired with members-only e-commerce site Gilt Groupe to offer ready-to-wear looks under $500, based on the magazine’s “Steal of the Month” page. The sale, which runs through January 18, even includes links to photos and stories on Vogue.com and a place to subscribe to the magazine.

For these two titles, these partnerships seem like natural extension of the brands, providing Condé with extra cash while not diluting the brand. In return, these e-commerce sites get publicity in national magazines, the opportunity for new customers and a way to set them apart from their competitors. Seems like win-win. And we’d much rather see pubs trying to make money this way rather than starting a wine club. Maybe they’ll even try launching their own e-commerce sites, like DailyCandy did last year with Swirl.

Read More: Vogue and Lucky Launch Partnerships –WWD

Previously: How To Lose Your Brand Identity And Influence Consumers: A Condé Story