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Posts Tagged ‘Lucy Kriz’

W Adds Associate Publisher in Sales

W magazine has named Risa Aronson as its new associate publisher, sales. This marks a return to W for Aronson, as she previously worked for the publication a decade ago. She comes to W from The New Yorker, where she served as ad director since 2010.

“Risa has a broad range of experience in growing categories crucial to the core of W, and her savvy for leveraging brands with digital platforms will be a significant area of authority for our dynamic new website this summer,” said Lucy Kriz, vice president and publisher of W, in a statement.

Aronson’s appointment is effective May 20.

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W Reduces Publishing Frequency

W is cutting back from 12 issues a year to 10, despite relatively good ad page performance. As WWD reports, the magazine had a good year in 2012, upping ad pages by 10 percent compared to 2011. But even that wasn’t enough to keep W a monthly. Lucy Kriz, publisher of W, did her best to cast the change in a positive light.

“This is an intentional and strategic move to invest in the future of W, and there is no better time to do that than when you’re in a position of strength,” Kriz told WWD. “This strategy frees up resources for us to double down and go big on what matters most — big issues and digital.”

From now on, the December/January and June/July issues of W will be combined.

Lucy Kriz Named VP, Publisher of W

Lucy Kriz has been named vice president and publisher of W. Kriz was most recently senior executive director at Condé Nast Media Group, where she oversaw brand sales for several key categories. Prior to that, Kriz served as associate publisher for Details.

Lucy’s career as a sales executive with extensive experience in fashion, beauty and luxury make her an ideal choice to lead W,” said Condé Nast’s CEO, Charles Townsend, in a statement. “Her strong client contacts, proven track record and deep passion for this brand will enable her to lift the market position of to an even higher level.”

Kriz’s appointment is effective immediately.