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Posts Tagged ‘Lucy Kriz’

Revolving Door

W Adds Associate Publisher in Sales

By Chris O'Shea on May 6, 2013 1:29 PM

W magazine has named Risa Aronson as its new associate publisher, sales. This marks a return to W for Aronson, as she previously worked for the publication a decade ago. She comes to W from The New Yorker, where she served as ad director since 2010.

“Risa has a broad range of experience in growing categories crucial to the core of W, and her savvy for leveraging brands with digital platforms will be a significant area of authority for our dynamic new website this summer,” said Lucy Kriz, vice president and publisher of W, in a statement.

Aronson’s appointment is effective May 20.

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Mediabistro Event

“Vine: Create Quick Social Video to Market Your Brand” Webcast

Bring your Twitter efforts and information to life with this popular video app. Find out how in our Vine webcast taking place tomorrow, June 19 from 4-5 pm ET. Gemma Craven (left), EVP, New York group director of Social@Ogilvy, will discuss how her team has created interactive videos for brands to get their message heard. Register today.
Magazines

W Reduces Publishing Frequency

By Chris O'Shea on February 1, 2013 1:00 PM

W is cutting back from 12 issues a year to 10, despite relatively good ad page performance. As WWD reports, the magazine had a good year in 2012, upping ad pages by 10 percent compared to 2011. But even that wasn’t enough to keep W a monthly. Lucy Kriz, publisher of W, did her best to cast the change in a positive light.

“This is an intentional and strategic move to invest in the future of W, and there is no better time to do that than when you’re in a position of strength,” Kriz told WWD. “This strategy frees up resources for us to double down and go big on what matters most — big issues and digital.”

From now on, the December/January and June/July issues of W will be combined.

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Revolving Door

Lucy Kriz Named VP, Publisher of W

By Chris O'Shea on October 18, 2012 11:30 AM

Lucy Kriz has been named vice president and publisher of W. Kriz was most recently senior executive director at Condé Nast Media Group, where she oversaw brand sales for several key categories. Prior to that, Kriz served as associate publisher for Details.

“Lucy’s career as a sales executive with extensive experience in fashion, beauty and luxury make her an ideal choice to lead W,” said Condé Nast’s CEO, Charles Townsend, in a statement. “Her strong client contacts, proven track record and deep passion for this brand will enable her to lift the market position of W to an even higher level.”

Kriz’s appointment is effective immediately.

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