Threats of yet another winter storm (We’re begging for mercy!) didn’t keep the faithful from Michael’s today. In fact, the dining room was even more crowded than usual as some of the city’s biggest hot shots cooled their heels at the bar and in the lounge as they waited to be seated among the power brokers and media mavens. There was plenty of air kisses and glad handing among the talking heads (Joe Kernen, Rosanna Scotto), television titans (Matt Blank, Henry Schleiff) and fashionable folk (Julie Macklowe). After all, what’s the point of having a power lunch in this town if the right people aren’t there to see it — or write about it? Happy to oblige.

PR maven extraordinaire Catherine Saxton, who has represented some of Manhattan’s most well known swells (and how do you think they got that way?) invited me to join an eclectic and energetic group for lunch today. I was seated between Khashy Eyn and Daniel Hedaya of Platinum Properties and nearly got whiplash as I listened to these real estate wunderkinds regale me with tales of their incredible success since launching their firm in 2005. (Khashy, the firm’s CEO and co-founder, is 31 and Daniel, the president, is all of 26.)  Khashy, who has been in real estate since he was a teenager, came to the United States from Iran when his family fled during the revolution. Daniel, who grew up in Great Neck, dropped out of culinary school before landing a job at a boutique brokerage firm.  Khashy and his sister, co-founder and COO Dezireh Eyn (“The brains of the operation,” says Khashy), launched the company and later tapped Daniel to join them.

(Left to Right) Daniel Hedaya, Diane Clehane, Khashy Eyn, Christian Giovanni Curato, Catherine Saxton and Vicki Downey

Daniel, who will appear in episode seven of  the new season of HG-TV’s Selling New York, told me high rollers and regular folk get the same stellar treatment from the firm.  ”Whether our company is working with a client looking for a $2,500 rental or someone selling a $50 million property, we provide the same level of service. It is very important to us that everyone of our clients receive the same high level of concierge service from us. Manhattan real estate is unlike other markets in the country where the agents handle so many parts of a transaction. Here, we sell or rent the property, negotiate the deal and turn it over to an attorney. But many of our clients want us to handle everything and we do.”

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After a long holiday weekend left the usual Wednesday lunch crowd without their weekly power lunch fix, the town car set who could tear themselves away from their Hampton cottages returned to Michael’s today. I say we outlaw any more midweek July 4th holidays. Too confusing!

I was joined today by Bob Guccione, Jr. who I met last year when we weighed in on the ever expanding culture of celebrity for a journalism panel for Names Not Numbers. After crossing paths in this dining room several times over the past year, we decided it was time for a proper Michael’s lunch once and for all.

I wasn’t disappointed. Bob ventured in for our lunch and some other important business in town from his home in rural Pennsylvania (“I’m one postage stamp away from being the unabomber!’). A few years ago, having grown “sick of New York” he decamped to Mississippi to teach journalism and has decided country life beats living in Manhattan hands down. ”It’s so peaceful,” he says.

Bob tells a terrific tale of his fascinating career in media that started at the age of 18 in the UK when he became Britain’s youngest ever publisher. A year later, he launched Rock Superstars making him the youngest publisher in America. As the son of one of publishing’s most colorful figures, it seems his career path was predetermined but, says Bob, “I knew I loved it. I wanted to be a writer but I had no life experience.”

That changed pretty quickly. In 1985, he launched SPIN, sold it in 1997 t0 Vibe Ventures, and launched Gear in 1998. Then, in 2005 he bought Discover from Disney. He remembers the moment well. “The staff regarded  me with some trepidation. When I told them  ‘We’re in the entertainment business,’ there was an audible gasp in the room.” By the time he stepped down as chairman two years later, the magazine had returned to profitability.

Our conversation revolved around passion for the business and the elusive quest for profitability and Bob had plenty to say on both fronts. Besides being incredibly funny (sorry, but his best remarks are off the record), the tireless entrepreneur proved to be a fascinating lunch date as he shared his extremely well-reasoned take on why he believes writers will one day be able to make a living online and why magazines are far from over. ”Everything about digital media happened too fast, and people back the wrong model too quickly,” he told me. Exhibit A: The Huffington Post, which Bob says is “doomed to fail” and called it “a white elephant — it’s the default model.”

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We’re still recovering from last week’s A-list on steroids pep rally for the Giants (it was like shooting fish in a barrel — thanks, Harvey Weinstein!), but today it’s back to Michael’s for another heaping helping of the power lunch crowd. The scene was dominated by spin meisters of every stripe, social swans and money men. (Is the expense account for middle management making a comeback? Discuss.) Representing the celebrity squad was Star Jones who is always fun for a quick, dishy chat.

I was joined today by House Beautiful editor-in-chief Newell Turner, the magazine’s new food contributor Gabrielle Hamilton, who is the owner/chef of Prune, and publicist Michael McGraw. Newell, who usually eats at his desk, decided he may have to rethink his lunch plans when he spied so many Hearst colleagues sprinkled around the room. Indeed.

As a longtime reader of the magazine, I told Newell that its monthly features on the best paint colors for different types of spaces were indispensable to me when I took on the daunting task of painting the interior of our new home last year. Color, or more precisely, how to choose the best ones to enhance your living space, is one of the guiding principles of the magazine. The March ‘Green’ issue will offer a myriad of takes on how to live with the soothing shade. “Our deep-dive color issues always result in a lot of reader response,” Newell told me. He didn’t know what to expect when he devoted an entire issue to pink but was pleasantly surprised. “We had less complaints about it than when we did our ’Blue’ issue.”  In the April issue, readers will have the chance to pick “America’s Favorite Paint Color” from 10 options in a contest on HouseBeautiful.com. The results will be published in September.

Newell, who became top editor in 2010, decided to focus more on American designers, because “American decorating has come into its own despite the economy.” Readers seem to agree. Last year’s June and July-August issues had the highest newsstand sales since November 2002.

Newell recently brought Gabrielle on board as House Beautiful’s food contributor because, he says, “I liked her sensibility and her appreciation for good, simple food.” For her part, Gabrielle, a self-taught cook, has never fallen victim to precious, of-the-moment trends in foods. The voted Best Chef  in New York City in 2010 by the James Beard foundation, Gabrielle attributes her successful run at Prune, which she opened in 1999, to “luck” but then said, “I work very, very hard.” Somehow, she’s found time to write pieces for The New Yorker and The New York Times among many other outlets and had her book,  Blood, Bones & Butter: The Inadvertent Education of a Reluctant Chef  (Great title!) land on the Times bestseller list. “People have become obsessed with food — how it looks, how it’s prepared. Look at all the shows there are now on food preparation. I wanted to include it in the magazine in a fresh, new way,” says Newell. “Gabrielle is the perfect person to do that.”

These days, Newell is also working to develop more digital content for the mag’s website and enhanced digital edition available on iTunes. He added videos featuring the magazine’s staff in October. When developing content for that platform, he told me he guards against anything looking “too polished” because “looking a bit rougher” online lends an air of authenticity. Interestingly enough, he also revealed there is only a 7 percent crossover between House Beautiful’s print reader (the target demo is women in their 40s and 50s) and the digital reader who is younger and hipper. (Don’t shoot me; I’m just the messenger). “It’s the same content but a different voice. The digital tone is younger and a bit more irreverent.”

Here’s the rundown on today’s crowd:

1. The ladies who lunched: Debbie Bancroft, Anne Hearst, Patty Smythe and Laurie Waters

2. Investigation Discovery’s president and GM, Henry Schleiff, and Kerry Kennedy

3.  ‘Mayor’ Joe Armstrong, who stopped by our table to say hello to his old pal Newell Turner and deliver an unexpected little treat to me. This ‘little birdie’ says thanks!

4. Jacqui Safra (Jean Doumanian‘s husband, in case you didn’t know)

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Slow moving holiday tourists and presidential motorcades be damned. Nothing could keep the faithful away from Michael’s today. With the place decked out in its holiday finery, the mood was like a swanky office party on steroids.  While the usual suspects and a cool visitor from California (producer/composer David Foster) huddled over their tables deep in conversation, there was a little lunch for 14 in the middle of the dining room. I snagged one of the guests, Melissa Gorga, my favorite ‘housewife’ on The Real Housewives of New Jersey, for a chat about the knock-down, drag-out cat fights on last month’s reunion show and to get the real story about her on- and off-camera relationship with her fellow cast mate and sister-in-law, the charming Teresa Guidice.

Melissa, who is an absolute knockout in person, told me that the RHONJ cast (minus Jacqueline Laurita) shot the reunion special the day after wrapping the yet-to-be-aired Season 4, and the women were all seething about battles and betrayals the viewers haven’t even seen. “We had just had a huge blow up the night before, and that was what was on everyone’s mind. It was so hard not to say anything. That’s why Jacqueline wasn’t there,” Melissa tells me. “It was very confusing for us, and we were constantly trying not to say things about things that hadn’t aired yet. Bravo is so sorry they shot them back to back. I don’t think they are ever going to do that again.” Teresa “tried to set me up” and is back to her old tricks, Melissa told me, without giving anything away. After all the kissing and making up seen at the end of last season, Melissa’s husband Joe Gorga is “disgusted” with his table tipping sibling once again. Big surprise.

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Despite the worst case of Gotham gridlock in months (Thanks, Mr. President), there were plenty of media heavy hitters (Jann Wenner, John Huey),  high-profile editors (Martha Nelson, Kate White) and a spin sister (Peggy Siegal) at Michael’s today. While the power lunch set was chewing over their next big deal between bites, I had a dishy lunch with Bravo’s Millionaire Matchmaker Patti Stanger and my good friend, the network’s SVP of communications, Jennifer Geisser. If you’ve seen any part of Matchmaker, you know that Patti tells it like she sees it no matter what. “I’m a truth-teller; that’s it,” she told me after sharing some particularly searing commentary on some boldface names we all know. Sorry, but it’s off the record.

Fortunately, Patti did let loose over lunch and share her thoughts on her ‘overnight success’ — “Total bullshit. I worked my ass off for years,” she said. It certainly sounds that way. Before starting Millionaire’s Club International in 2000, she toiled in a number of positions ranging from garment center executive to astrologer before finally landing at Great Expectations, the country’s largest matchmaking service, running their Florida division and then as their director of marketing. Quickly realizing she had a knack for finding dates for just about everyone she met, she started her own firm and, she tells me, grossed $1 million the first year.

In 2001, she had a fateful meeting with Telepictures and pitched an idea for a reality show where one man would find love by ‘dating’ a group of women. Sounds familiar? Thanks to an inept agent at ICM (“He was terrible,” says Patti),  The Bachelor premiered without Patti’s involvement and went on to become TV ratings gold. Undeterred, Patti “cried for a night,” got a new agent and moved on. After a few other stops and starts involving, among others, Simon Cowell and Ryan Seacrest, Patti found a television home with Bravo in 2008 with The Millionaire Matchmaker and is currently in her fifth season of the show. Her dating pet peeves? Rude guys:  ”I want to teach young men some manners. They’ve got to learn to be gentlemen.” Scantily clad girls: “I always tell them ‘leave the Fredrick’s at home.’” And mothers who think their sons walk on water: “Jewish and Italian mothers are the worst. They think their sons are messiahs and expect everyone to treat them like one. It makes dating them impossible.”

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It was SRO at Michael’s today. The dining room was a tasty mix of media mavens with a heaping helping of politicos and a dash of flash with a very tall L.A. Laker. (We don’t follow basketball, but several guys in the room made sure we knew it was Matt Barnes who made heads turn.)

I was joined by Andrew Amill, VP of media sales at Weight Watchers, who, unlike many of his colleagues in publishing is seeing some extraordinary numbers these days. “This is a record year in the history of the brand driven by The Points Plus system and [spokesperson] Jennifer Hudson,” Andy tells me. The numbers speak for themselves: Newsstand sales are up 10 percent;  print ad revenue is up eight percent. Online, the business is exploding with an impressive 25 percent jump in ad revenue.

As a lifetime members of Weight Watchers, I told Andy I’d been a longtime fan of the brand but was really impressed by their canny selection of Hudson as a spokesperson. “She has a lot of credibility with members and readers,” says Andy, and that’s translated into plenty of new members who have joined because of the amazing results the Oscar winner got from the program. In fact, the cover of this month’s issue features an attractive array of men and women, ‘real life success stories’ that attest to the program’s sweeping success. This is definitely not your mother’s Weight Watchers.

Here’s the rundown on today’s crowd:

1.  Atttorney Rob Barnett, presiding over a table of business types

2.  Wayne Kabak and Lauren Green

3. Oxygen Media founder Geraldine Laybourne

4. Producer Francine LeFrak and some colorfully dressed social swells

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— DIANE CLEHANE

I knew I was in for an interesting afternoon when I saw ’80s icon Joan Collins and former Yankee skipper Joe Torre arrive at Michael’s within minutes of each other. Where else would you possibly expect to run into two icons at the opposite ends of the pop cultural spectrum at lunch in Manhattan? The funny thing was barely anyone noticed. The  crowd was much too busy trying to figure out what all the media moguls were discussing at their tables. Sorry to disappoint, but I can’t read lips so I’m not much help on that front. However, I can report these captains of industry barely took a breath between bites and there were a lot of points being made with forks in the air.

Here’s the rundown on today’s crowd:

1. Discovery ID’s head honcho Henry Schleiff, holding court with four important-looking folks

2. Joan Collins, husband Percy Gibson and an unidentified preppie. The Dynasty star was in full diva mode as she sauntered to her table peering out at the crowd from beneath the brim of her gray cowboy hat. Alexis Carrington lives!

3.  For a minute we thought Bono might be stopping by when we heard manager Paul McGuinness had reserved the table, but it turned out his guests were two folks who definitely were not members of U2.

4. Mike Ovitz, talking a blue streak while his lunch date spent much of the time listening with his arms crossed. Whatever could that body language mean?

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— DIANE CLEHANE

The mood may have been a little low-key today at Michael’s, but we spotted plenty of power players dining and dishing about their next big moves. I was intrigued to see former MTV colleagues John Sykes (now Playlist’s CEO) and Tom Freston chatting over lunch. Turns out the guys are both on (Product) Red’s board and are very enthusiastic about HBO’s upcoming documentary The Lazarus Effect which chronicles the effort being undertaken by the Global Fund to bring lifesaving drugs to Africans with AIDS.

“The title comes from the Bible and it’s truly amazing to see the results they have been getting,” John told me. The idea that marketing T-shirts and sunglasses can have a life-changing effect on dying patients with little hope of survival is truly news worth passing on. John also tells me that HBO is going to work with other companies like Playlist to make sure as many people as possible see the film.

I was joined today by Lisa Linden, CEO of Linden Alschuler & Kaplan Public Relations. Besides repping some of the biggest names in New York, Linda is a vice chair of The New York League of Conservation Voters and is working like mad on their upcoming spring gala. The big event is scheduled for May 17 and plenty of Gotham’s power players will be making an appearance. Mayor Michael Bloomberg will give the keynote, and this year’s honorees are: Julie Menin, chairman of Manhattan Community Board 1; Frank Sciame of F.J. Sciame Construction; eco-organizer Billy Parish, who co-founded Warner Music Group’s Green Owl Records, a green music label; and New York University. Comedian Mo Rocca is sure to keep things lively as the evening’s emcee. We’re calling for tickets now.

Here’s the rundown on today’s crowd:

1. Charlie Rose (in pinstripes and white Jack Purcells) and an elegantly attired lady no one seemed to know.

2. Luke Janklow and another casually clad gent. Second seating: HBO’s Richard Plepler and pals

3. Men’s Health honcho David Zinczenko (long time, no see!) with attorney Larry Shire and Eric Saks

4. Tom Brokaw (who slipped in before anyone noticed) and Morris Offit

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— DIANE CLEHANE

We’ve been spoiled by the steady stream of A-listers we’ve come to meet during our weekly Wednesday visits. So you can imagine our disappointment when we heard we missed Gabriel Byrne, who was in the dining room a week or so ago on a Tuesday. (We know more than a few folks who are obsessed with his portrayal of the tortured but tender shrink on HBO’s In Treatment.) But timing is everything, isn’t it?

There weren’t any stars of the big or small screen at Michael’s today, but the place was packed with plenty of movers and shakers to keep things interesting. I was lunching with public relations guru Tom Goodman, president and CEO of Goodman Media. Tom is one of the busiest — and nicest — guys in the business. He started his firm in 1996 after toiling in PR for CBS and ABC (where he traveled with Peter Jennings). British Airways “put us in business,” says Tom, and NBC, who tapped him to help launch MSNBC, soon followed. Tom is gearing up for a jam-packed summer promoting The World Science Festival in June (Harrison Ford is expected at the gala), Joe Torre‘s Safe at Home Foundation celebrity golf tournament at Trump National Golf Course in July and the 40th Anniversary of Woodstock with a weekend-long celebration in August at The Museum at Bethel Woods. Next month, the museum will also premiere an exhibit of photos — many never before seen — by photojournalist Gerry Deiter of John Lennon‘s and Yoko Ono‘s famous 1969 bed-in for peace. Sounds groovy…

Here’s the rundown on today’s crowd:

2. Gerry Byrne and two well-dressed gents …

3. Nicki Haskell and pals

4. Harper’s Bazaar editrix Glenda Bailey and Evelyn Lauder. I’m told that Mrs. Lauder was making her second appearance of the week at Michael’s, having hosted the First Lady of Panama for lunch yesterday.

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— DIANE CLEHANE

The streets may be eerily empty these days (at least you can always get a cab), but you can pretty much count on a full house on Wednesdays at Michael’s. Today the dining room was buzzing as media mavens and a fair share of fashionistas made the scene. Before things really got going, I checked in with ‘Mayor’ Joe Armstrong, who is keeping good thoughts for his pal Robin Williams as he undergoes heart surgery. It was Joe, you may recall, who first brought Robin to Michael’s all those years ago for a lunch with Bill Clinton, which made headlines far and wide and even wound up being discussed on David Letterman. Here’s hoping one of our favorite funnymen makes a full and quick recovery.

Today I was lunching with Dorian Benkoil, mediabistro.com’s former editorial director and the man who first asked me to do this column. Dorian has a very full plate these days helming his own company, Teeming Media. He’s hosting an online show, Naked Media, broadcast monthly on NakedMedia.org, and recently had Businessweek.com’s Jon Byrne and Howard Lindzon, co-founder of Stockwits and Wallstrip, as guests. At the moment, Dorian is hard at work producing a seminar entitled “Finance for Media Professionals” to be held on March 23. If you want to check out the details for this timely talk, go to TeemingMedia.com.

I was happy to see regulars Kira Semler and Vi Huse (‘the bar-ettes’) having their monthly champagne lunch at the bar. I only wish that Kira had told me about her letter to the New York Post (which they printed) bemoaning the paper’s decision to stop publishing Liz Smith‘s column. (She showed it to me when we were all on our way out the door.) I would have loved to have introduced Liz to such an ardent fan. Oh well, next time…

Here’s the rundown on today’s crowd:

1. The New Yorker‘s David Remnick, publisher Lisa Hughes and Cartier’s Frederic de Narp with a few members of his incredibly chic staff.

2. My new Facebook friend Terry Allen Kramer with Broadway producers James Neiderlander and Rob Greenblatt

3. ‘Mayor’ Joe Armstrong and The Hallmark Channel’s honcho Henry Schleiff. I had to go over and tell Henry that I’m loving those Saturday night made-for-TV movies on his network (What can I say? I have a four-year-old and don’t get out much). Henry told me he’s particularly excited about this week’s offering, Relative Stranger, starring Eriq La Salle, Cicely Tyson and Michael Michele, about a football player who leaves his family and years later returns to make amends. It premieres Saturday night at 8 p.m. I’m in! And, for all you fans of I Love Lucy and The Golden Girls reruns (Come on, confess, I know you’re out there) Hallmark is now home to these television gems. You’re welcome…

4. Liz Smith and Frank Langella (who gallantly got up and offered to pull out Liz’s chair — chivalry is not dead! Liz and I chatted before Mr. Langella’s arrival (he’s just too imposing to call Frank) and she told me now that she’s made the move to the Internet writing for her Website wowOwow.com (check it out, it’s addictive), she’s “trying to pump up her sources.” Aren’t we all?

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