PR maven extraordinaire Catherine Saxton, who has represented some of Manhattan’s most well known swells (and how do you think they got that way?) invited me to join an eclectic and energetic group for lunch today. I was seated between Khashy Eyn and Daniel Hedaya of Platinum Properties and nearly got whiplash as I listened to these real estate wunderkinds regale me with tales of their incredible success since launching their firm in 2005. (Khashy, the firm’s CEO and co-founder, is 31 and Daniel, the president, is all of 26.)  Khashy, who has been in real estate since he was a teenager, came to the United States from Iran when his family fled during the revolution. Daniel, who grew up in Great Neck, dropped out of culinary school before landing a job at a boutique brokerage firm.  Khashy and his sister, co-founder and COO Dezireh Eyn (“The brains of the operation,” says Khashy), launched the company and later tapped Daniel to join them.

(Left to Right) Daniel Hedaya, Diane Clehane, Khashy Eyn, Christian Giovanni Curato, Catherine Saxton and Vicki Downey

Daniel, who will appear in episode seven of  the new season of HG-TV’s Selling New York, told me high rollers and regular folk get the same stellar treatment from the firm.  ”Whether our company is working with a client looking for a $2,500 rental or someone selling a $50 million property, we provide the same level of service. It is very important to us that everyone of our clients receive the same high level of concierge service from us. Manhattan real estate is unlike other markets in the country where the agents handle so many parts of a transaction. Here, we sell or rent the property, negotiate the deal and turn it over to an attorney. But many of our clients want us to handle everything and we do.”

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New Career Opportunities Daily: The best jobs in media.

I was joined today by Bob Guccione, Jr. who I met last year when we weighed in on the ever expanding culture of celebrity for a journalism panel for Names Not Numbers. After crossing paths in this dining room several times over the past year, we decided it was time for a proper Michael’s lunch once and for all.

I wasn’t disappointed. Bob ventured in for our lunch and some other important business in town from his home in rural Pennsylvania (“I’m one postage stamp away from being the unabomber!’). A few years ago, having grown “sick of New York” he decamped to Mississippi to teach journalism and has decided country life beats living in Manhattan hands down. ”It’s so peaceful,” he says.

Bob tells a terrific tale of his fascinating career in media that started at the age of 18 in the UK when he became Britain’s youngest ever publisher. A year later, he launched Rock Superstars making him the youngest publisher in America. As the son of one of publishing’s most colorful figures, it seems his career path was predetermined but, says Bob, “I knew I loved it. I wanted to be a writer but I had no life experience.”

That changed pretty quickly. In 1985, he launched SPIN, sold it in 1997 t0 Vibe Ventures, and launched Gear in 1998. Then, in 2005 he bought Discover from Disney. He remembers the moment well. “The staff regarded  me with some trepidation. When I told them  ‘We’re in the entertainment business,’ there was an audible gasp in the room.” By the time he stepped down as chairman two years later, the magazine had returned to profitability.

Our conversation revolved around passion for the business and the elusive quest for profitability and Bob had plenty to say on both fronts. Besides being incredibly funny (sorry, but his best remarks are off the record), the tireless entrepreneur proved to be a fascinating lunch date as he shared his extremely well-reasoned take on why he believes writers will one day be able to make a living online and why magazines are far from over. ”Everything about digital media happened too fast, and people back the wrong model too quickly,” he told me. Exhibit A: The Huffington Post, which Bob says is “doomed to fail” and called it “a white elephant — it’s the default model.”

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New Career Opportunities Daily: The best jobs in media.

We’re still recovering from last week’s A-list on steroids pep rally for the Giants (it was like shooting fish in a barrel — thanks, Harvey Weinstein!), but today it’s back to Michael’s for another heaping helping of the power lunch crowd. The scene was dominated by spin meisters of every stripe, social swans and money men. (Is the expense account for middle management making a comeback? Discuss.) Representing the celebrity squad was Star Jones who is always fun for a quick, dishy chat.

I was joined today by House Beautiful editor-in-chief Newell Turner, the magazine’s new food contributor Gabrielle Hamilton, who is the owner/chef of Prune, and publicist Michael McGraw. Newell, who usually eats at his desk, decided he may have to rethink his lunch plans when he spied so many Hearst colleagues sprinkled around the room. Indeed.

As a longtime reader of the magazine, I told Newell that its monthly features on the best paint colors for different types of spaces were indispensable to me when I took on the daunting task of painting the interior of our new home last year. Color, or more precisely, how to choose the best ones to enhance your living space, is one of the guiding principles of the magazine. The March ‘Green’ issue will offer a myriad of takes on how to live with the soothing shade. “Our deep-dive color issues always result in a lot of reader response,” Newell told me. He didn’t know what to expect when he devoted an entire issue to pink but was pleasantly surprised. “We had less complaints about it than when we did our ’Blue’ issue.”  In the April issue, readers will have the chance to pick “America’s Favorite Paint Color” from 10 options in a contest on HouseBeautiful.com. The results will be published in September.

Newell, who became top editor in 2010, decided to focus more on American designers, because “American decorating has come into its own despite the economy.” Readers seem to agree. Last year’s June and July-August issues had the highest newsstand sales since November 2002.

Newell recently brought Gabrielle on board as House Beautiful’s food contributor because, he says, “I liked her sensibility and her appreciation for good, simple food.” For her part, Gabrielle, a self-taught cook, has never fallen victim to precious, of-the-moment trends in foods. The voted Best Chef  in New York City in 2010 by the James Beard foundation, Gabrielle attributes her successful run at Prune, which she opened in 1999, to “luck” but then said, “I work very, very hard.” Somehow, she’s found time to write pieces for The New Yorker and The New York Times among many other outlets and had her book,  Blood, Bones & Butter: The Inadvertent Education of a Reluctant Chef  (Great title!) land on the Times bestseller list. “People have become obsessed with food — how it looks, how it’s prepared. Look at all the shows there are now on food preparation. I wanted to include it in the magazine in a fresh, new way,” says Newell. “Gabrielle is the perfect person to do that.”

These days, Newell is also working to develop more digital content for the mag’s website and enhanced digital edition available on iTunes. He added videos featuring the magazine’s staff in October. When developing content for that platform, he told me he guards against anything looking “too polished” because “looking a bit rougher” online lends an air of authenticity. Interestingly enough, he also revealed there is only a 7 percent crossover between House Beautiful’s print reader (the target demo is women in their 40s and 50s) and the digital reader who is younger and hipper. (Don’t shoot me; I’m just the messenger). “It’s the same content but a different voice. The digital tone is younger and a bit more irreverent.”

Here’s the rundown on today’s crowd:

1. The ladies who lunched: Debbie Bancroft, Anne Hearst, Patty Smythe and Laurie Waters

2. Investigation Discovery’s president and GM, Henry Schleiff, and Kerry Kennedy

3.  ‘Mayor’ Joe Armstrong, who stopped by our table to say hello to his old pal Newell Turner and deliver an unexpected little treat to me. This ‘little birdie’ says thanks!

4. Jacqui Safra (Jean Doumanian‘s husband, in case you didn’t know)

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New Career Opportunities Daily: The best jobs in media.

Slow moving holiday tourists and presidential motorcades be damned. Nothing could keep the faithful away from Michael’s today. With the place decked out in its holiday finery, the mood was like a swanky office party on steroids.  While the usual suspects and a cool visitor from California (producer/composer David Foster) huddled over their tables deep in conversation, there was a little lunch for 14 in the middle of the dining room. I snagged one of the guests, Melissa Gorga, my favorite ‘housewife’ on The Real Housewives of New Jersey, for a chat about the knock-down, drag-out cat fights on last month’s reunion show and to get the real story about her on- and off-camera relationship with her fellow cast mate and sister-in-law, the charming Teresa Guidice.

Melissa, who is an absolute knockout in person, told me that the RHONJ cast (minus Jacqueline Laurita) shot the reunion special the day after wrapping the yet-to-be-aired Season 4, and the women were all seething about battles and betrayals the viewers haven’t even seen. “We had just had a huge blow up the night before, and that was what was on everyone’s mind. It was so hard not to say anything. That’s why Jacqueline wasn’t there,” Melissa tells me. “It was very confusing for us, and we were constantly trying not to say things about things that hadn’t aired yet. Bravo is so sorry they shot them back to back. I don’t think they are ever going to do that again.” Teresa “tried to set me up” and is back to her old tricks, Melissa told me, without giving anything away. After all the kissing and making up seen at the end of last season, Melissa’s husband Joe Gorga is “disgusted” with his table tipping sibling once again. Big surprise.

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New Career Opportunities Daily: The best jobs in media.

Despite the worst case of Gotham gridlock in months (Thanks, Mr. President), there were plenty of media heavy hitters (Jann Wenner, John Huey),  high-profile editors (Martha Nelson, Kate White) and a spin sister (Peggy Siegal) at Michael’s today. While the power lunch set was chewing over their next big deal between bites, I had a dishy lunch with Bravo’s Millionaire Matchmaker Patti Stanger and my good friend, the network’s SVP of communications, Jennifer Geisser. If you’ve seen any part of Matchmaker, you know that Patti tells it like she sees it no matter what. “I’m a truth-teller; that’s it,” she told me after sharing some particularly searing commentary on some boldface names we all know. Sorry, but it’s off the record.

Fortunately, Patti did let loose over lunch and share her thoughts on her ‘overnight success’ — “Total bullshit. I worked my ass off for years,” she said. It certainly sounds that way. Before starting Millionaire’s Club International in 2000, she toiled in a number of positions ranging from garment center executive to astrologer before finally landing at Great Expectations, the country’s largest matchmaking service, running their Florida division and then as their director of marketing. Quickly realizing she had a knack for finding dates for just about everyone she met, she started her own firm and, she tells me, grossed $1 million the first year.

In 2001, she had a fateful meeting with Telepictures and pitched an idea for a reality show where one man would find love by ‘dating’ a group of women. Sounds familiar? Thanks to an inept agent at ICM (“He was terrible,” says Patti),  The Bachelor premiered without Patti’s involvement and went on to become TV ratings gold. Undeterred, Patti “cried for a night,” got a new agent and moved on. After a few other stops and starts involving, among others, Simon Cowell and Ryan Seacrest, Patti found a television home with Bravo in 2008 with The Millionaire Matchmaker and is currently in her fifth season of the show. Her dating pet peeves? Rude guys:  ”I want to teach young men some manners. They’ve got to learn to be gentlemen.” Scantily clad girls: “I always tell them ‘leave the Fredrick’s at home.’” And mothers who think their sons walk on water: “Jewish and Italian mothers are the worst. They think their sons are messiahs and expect everyone to treat them like one. It makes dating them impossible.”

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New Career Opportunities Daily: The best jobs in media.

It was SRO at Michael’s today. The dining room was a tasty mix of media mavens with a heaping helping of politicos and a dash of flash with a very tall L.A. Laker. (We don’t follow basketball, but several guys in the room made sure we knew it was Matt Barnes who made heads turn.)

I was joined by Andrew Amill, VP of media sales at Weight Watchers, who, unlike many of his colleagues in publishing is seeing some extraordinary numbers these days. “This is a record year in the history of the brand driven by The Points Plus system and [spokesperson] Jennifer Hudson,” Andy tells me. The numbers speak for themselves: Newsstand sales are up 10 percent;  print ad revenue is up eight percent. Online, the business is exploding with an impressive 25 percent jump in ad revenue.

As a lifetime members of Weight Watchers, I told Andy I’d been a longtime fan of the brand but was really impressed by their canny selection of Hudson as a spokesperson. “She has a lot of credibility with members and readers,” says Andy, and that’s translated into plenty of new members who have joined because of the amazing results the Oscar winner got from the program. In fact, the cover of this month’s issue features an attractive array of men and women, ‘real life success stories’ that attest to the program’s sweeping success. This is definitely not your mother’s Weight Watchers.

Here’s the rundown on today’s crowd:

1.  Atttorney Rob Barnett, presiding over a table of business types

2.  Wayne Kabak and Lauren Green

3. Oxygen Media founder Geraldine Laybourne

4. Producer Francine LeFrak and some colorfully dressed social swells

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New Career Opportunities Daily: The best jobs in media.

— DIANE CLEHANE

I knew I was in for an interesting afternoon when I saw ’80s icon Joan Collins and former Yankee skipper Joe Torre arrive at Michael’s within minutes of each other. Where else would you possibly expect to run into two icons at the opposite ends of the pop cultural spectrum at lunch in Manhattan? The funny thing was barely anyone noticed. The  crowd was much too busy trying to figure out what all the media moguls were discussing at their tables. Sorry to disappoint, but I can’t read lips so I’m not much help on that front. However, I can report these captains of industry barely took a breath between bites and there were a lot of points being made with forks in the air.

Here’s the rundown on today’s crowd:

1. Discovery ID’s head honcho Henry Schleiff, holding court with four important-looking folks

2. Joan Collins, husband Percy Gibson and an unidentified preppie. The Dynasty star was in full diva mode as she sauntered to her table peering out at the crowd from beneath the brim of her gray cowboy hat. Alexis Carrington lives!

3.  For a minute we thought Bono might be stopping by when we heard manager Paul McGuinness had reserved the table, but it turned out his guests were two folks who definitely were not members of U2.

4. Mike Ovitz, talking a blue streak while his lunch date spent much of the time listening with his arms crossed. Whatever could that body language mean?

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New Career Opportunities Daily: The best jobs in media.

— DIANE CLEHANE

The mood may have been a little low-key today at Michael’s, but we spotted plenty of power players dining and dishing about their next big moves. I was intrigued to see former MTV colleagues John Sykes (now Playlist’s CEO) and Tom Freston chatting over lunch. Turns out the guys are both on (Product) Red’s board and are very enthusiastic about HBO’s upcoming documentary The Lazarus Effect which chronicles the effort being undertaken by the Global Fund to bring lifesaving drugs to Africans with AIDS.

“The title comes from the Bible and it’s truly amazing to see the results they have been getting,” John told me. The idea that marketing T-shirts and sunglasses can have a life-changing effect on dying patients with little hope of survival is truly news worth passing on. John also tells me that HBO is going to work with other companies like Playlist to make sure as many people as possible see the film.

I was joined today by Lisa Linden, CEO of Linden Alschuler & Kaplan Public Relations. Besides repping some of the biggest names in New York, Linda is a vice chair of The New York League of Conservation Voters and is working like mad on their upcoming spring gala. The big event is scheduled for May 17 and plenty of Gotham’s power players will be making an appearance. Mayor Michael Bloomberg will give the keynote, and this year’s honorees are: Julie Menin, chairman of Manhattan Community Board 1; Frank Sciame of F.J. Sciame Construction; eco-organizer Billy Parish, who co-founded Warner Music Group’s Green Owl Records, a green music label; and New York University. Comedian Mo Rocca is sure to keep things lively as the evening’s emcee. We’re calling for tickets now.

Here’s the rundown on today’s crowd:

1. Charlie Rose (in pinstripes and white Jack Purcells) and an elegantly attired lady no one seemed to know.

2. Luke Janklow and another casually clad gent. Second seating: HBO’s Richard Plepler and pals

3. Men’s Health honcho David Zinczenko (long time, no see!) with attorney Larry Shire and Eric Saks

4. Tom Brokaw (who slipped in before anyone noticed) and Morris Offit

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New Career Opportunities Daily: The best jobs in media.

— DIANE CLEHANE

We’ve been spoiled by the steady stream of A-listers we’ve come to meet during our weekly Wednesday visits. So you can imagine our disappointment when we heard we missed Gabriel Byrne, who was in the dining room a week or so ago on a Tuesday. (We know more than a few folks who are obsessed with his portrayal of the tortured but tender shrink on HBO’s In Treatment.) But timing is everything, isn’t it?

There weren’t any stars of the big or small screen at Michael’s today, but the place was packed with plenty of movers and shakers to keep things interesting. I was lunching with public relations guru Tom Goodman, president and CEO of Goodman Media. Tom is one of the busiest — and nicest — guys in the business. He started his firm in 1996 after toiling in PR for CBS and ABC (where he traveled with Peter Jennings). British Airways “put us in business,” says Tom, and NBC, who tapped him to help launch MSNBC, soon followed. Tom is gearing up for a jam-packed summer promoting The World Science Festival in June (Harrison Ford is expected at the gala), Joe Torre‘s Safe at Home Foundation celebrity golf tournament at Trump National Golf Course in July and the 40th Anniversary of Woodstock with a weekend-long celebration in August at The Museum at Bethel Woods. Next month, the museum will also premiere an exhibit of photos — many never before seen — by photojournalist Gerry Deiter of John Lennon‘s and Yoko Ono‘s famous 1969 bed-in for peace. Sounds groovy…

Here’s the rundown on today’s crowd:

2. Gerry Byrne and two well-dressed gents …

3. Nicki Haskell and pals

4. Harper’s Bazaar editrix Glenda Bailey and Evelyn Lauder. I’m told that Mrs. Lauder was making her second appearance of the week at Michael’s, having hosted the First Lady of Panama for lunch yesterday.

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New Career Opportunities Daily: The best jobs in media.

— DIANE CLEHANE

The streets may be eerily empty these days (at least you can always get a cab), but you can pretty much count on a full house on Wednesdays at Michael’s. Today the dining room was buzzing as media mavens and a fair share of fashionistas made the scene. Before things really got going, I checked in with ‘Mayor’ Joe Armstrong, who is keeping good thoughts for his pal Robin Williams as he undergoes heart surgery. It was Joe, you may recall, who first brought Robin to Michael’s all those years ago for a lunch with Bill Clinton, which made headlines far and wide and even wound up being discussed on David Letterman. Here’s hoping one of our favorite funnymen makes a full and quick recovery.

Today I was lunching with Dorian Benkoil, mediabistro.com’s former editorial director and the man who first asked me to do this column. Dorian has a very full plate these days helming his own company, Teeming Media. He’s hosting an online show, Naked Media, broadcast monthly on NakedMedia.org, and recently had Businessweek.com’s Jon Byrne and Howard Lindzon, co-founder of Stockwits and Wallstrip, as guests. At the moment, Dorian is hard at work producing a seminar entitled “Finance for Media Professionals” to be held on March 23. If you want to check out the details for this timely talk, go to TeemingMedia.com.

I was happy to see regulars Kira Semler and Vi Huse (‘the bar-ettes’) having their monthly champagne lunch at the bar. I only wish that Kira had told me about her letter to the New York Post (which they printed) bemoaning the paper’s decision to stop publishing Liz Smith‘s column. (She showed it to me when we were all on our way out the door.) I would have loved to have introduced Liz to such an ardent fan. Oh well, next time…

Here’s the rundown on today’s crowd:

1. The New Yorker‘s David Remnick, publisher Lisa Hughes and Cartier’s Frederic de Narp with a few members of his incredibly chic staff.

2. My new Facebook friend Terry Allen Kramer with Broadway producers James Neiderlander and Rob Greenblatt

3. ‘Mayor’ Joe Armstrong and The Hallmark Channel’s honcho Henry Schleiff. I had to go over and tell Henry that I’m loving those Saturday night made-for-TV movies on his network (What can I say? I have a four-year-old and don’t get out much). Henry told me he’s particularly excited about this week’s offering, Relative Stranger, starring Eriq La Salle, Cicely Tyson and Michael Michele, about a football player who leaves his family and years later returns to make amends. It premieres Saturday night at 8 p.m. I’m in! And, for all you fans of I Love Lucy and The Golden Girls reruns (Come on, confess, I know you’re out there) Hallmark is now home to these television gems. You’re welcome…

4. Liz Smith and Frank Langella (who gallantly got up and offered to pull out Liz’s chair — chivalry is not dead! Liz and I chatted before Mr. Langella’s arrival (he’s just too imposing to call Frank) and she told me now that she’s made the move to the Internet writing for her Website wowOwow.com (check it out, it’s addictive), she’s “trying to pump up her sources.” Aren’t we all?

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New Career Opportunities Daily: The best jobs in media.

— DIANE CLEHANE

We missed Blythe Danner by a day. Too bad, I would have loved to have asked her what she thinks of her daughter’s goofy — but strangely compelling — Web site, GOOP. It’s the gospel according to Gwyneth, where she holds forth on all things great and small — from how to wear a little black dress to how she got rid of her ‘Shar-Pei-like stomach’ after her pregnancies (I’m not kidding). No matter. The dining room was jam-packed, as it’s been for weeks on Wednesdays now. Even the bar was standing room only. I was happy to catch up with my pals ‘The Bar-ettes’ Kira Semler and Vi Huse (They had to cancel a few weeks back because of that dreadful storm). But today spring was in the air, and from the looks of things, everyone was feeling upbeat.

I was thrilled when my friend Andre Leon Talley asked me to join him and Linda Wachner for coffee. Looking dapper as can be, Vogue‘s main man was fresh off his appearance on Today this morning, where he chatted with Meredith Vieira (“She was so easy to talk to”) about his much-anticipated March cover story on Michelle Obama. “I’m really proud of it,” says Andre of his exclusive up close and personal profile of the First Lady. There had been plenty of speculation on whether Mrs. Obama would be gracing the cover of the fashion bible after her hairdresser (who is getting his own reality show) semi-spilled the beans, but Andre says everyone at Vogue was sworn to secrecy. Now that it’s official, he’s making the rounds to talk about what it was like to spend time with the First Lady for the piece. He taped a segment for NBC Nightly News this morning, and he was off to do a sit-down after lunch with Wolf Blitzer (and he’s going back to CNN for a second appearance tomorrow). With so much interest surrounding the story and accompanying images, I’m predicting the issue will be one of the magazine’s strongest sellers ever. “I think it’s going to be huge,” says Andre. It’s a pretty safe bet, I’d say …

Andre told me he was struck by the First Lady’s “focus and clarity” about her new life and, of course, was duly impressed by her fierce determination and commitment to give her girls as normal a life as possible. “She doesn’t want them to grow up in a bubble,” he reports. Andre saw the bond between mother and daughters firsthand as he made the seven-hour train ride with the Obamas as they journeyed from Philadelphia to Washington, D.C. to the inauguration. It was something to see, he said, when the girls threw their mom a surprise birthday party on the train, having spent two hours decorating the car in secret. Michelle was understandably thrilled, says Andre. “Her genuine warmth is amazing.” We both agree it’s high time interesting people who are actually doing something push the 11-pound, 11 year-old celebutantes who are famous for being famous from the spotlight. Could it be that ‘smart’ is the new cool? Here’s hoping…

Here’s the rundown on today’s crowd:

1. Kevin Huvane (who got hugs from the staff upon his arrival) and a mystery gent…

2. The Early shift: Dennis Basso and Marjorie Gubelman; Second seating: Bruce Wasserstein and his lovely daughter Pamela.

3. CNBC’s Jonathan Wald and Dan Abrams. When I stopped by to say hello, they told me the two “old friends” were having a “catch up” lunch. The Late Show: Lanky Luke Janklow and a distinguished gray-haired gal.

4. Jack Kliger

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New Career Opportunities Daily: The best jobs in media.

— DIANE CLEHANE

As much as we love our bird’s eye perch from the bar, it’s always a treat when we’re invited to dine in the grown up section — especially when the scene is as head-spinning as it was today. Hallmark Channel’s senior vice president Jen Geisser and her power publicist Jaime Saberito made room for me at the table at a luncheon hosted by their fearless leader the consummate showman Henry Schleiff and attended by a tasty stew of bold-faced names and top executives from UNICEF that made for one interesting afternoon of Cobb salads and conversation. Henry, newly ensconced on UNICEF’s board, brought the group to together to kick off the TAP project during ‘World Water Week’ (March 16-22). The initiative was created to raise funds and awareness by asking NYC diners at select eateries around town to forego their Fiji water for good old NYC tap water and donate what they would have spent on it to help fund clean water for kids around the world. And, yes, Michael’s is participating.

The reigning queen of the celebrity diet wars Valerie Bertinelli (A 40-pound weight loss thanks to Jenny Craig!) was the guest of honor (arriving with her boyfriend Tom Vitale) having made one movie for the network with another one in the works — Mrs. Washington Goes to Smith (Catchy title!). The still adorable actress and newly minted best-selling author was busy signing books for everyone (Henry thinks of everything!) but still made time to chat with me. Her big news — her book, Losing It — And Gaining My Life Back One Pound at Time will debut at No. 1 on this week’s New York Times‘ list. “I’m so thrilled — it’s on my son’s 17th birthday and I dedicated the book to him,” she says. “I couldn’t be more blessed.” Val (we’re on a first name basis now) also confided that she’s hot on starting another book and already has an idea that’s bound to strike a chord. “I’d like to write something like Divorce & Children: Love Your Child More Than You Hate Your Ex. The list is long when one considers who might benefit from such a tome. For now, at least, it appears Silda Spitzer won’t be needing it but we’re not closing the book on that one just yet.

Here’s the rundown on today’s crowd:

1. The white wine was flowing in celebration of Linda Fairstein‘s latest book, Killer Heat with a table full of gals that know a little something about the subject. In attendance: Cosmo editrix Kate White, super agent Esther Newberg, former Law & Order SVU star Stephanie March, Lesley Stahl (I promise to keep my eye out for that 60 Minutes watch!) and Cynthia Lufkin (Congrats on being named The American Cancer Society’s Mother of the Year!)

2. Bobby Zarem and a Jake Gyllenhaal doppelganger.

3. Mayor Joe Armstrong who has been traveling far and wide hard at work on his upcoming book with some lovely looking ladies. Welcome back Joe, we missed you!

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New Career Opportunities Daily: The best jobs in media.

— DIANE CLEHANE

The media mavens, captains of industry and money men were out in full force today where a heaping helping of presidential politics were on the menu. Mayor Joe Armstrong, fresh off his latest trip to Paul Newman‘s Hole in the Wall Gang Camp hosted one of his legendary lunches where his guests were Robert Draper, GQ writer and author of Dead Certain: The Presidency of George W. Bush (Free Press), political pundit Jonathan Alter (who deconstructed FDR’s first 100 days in his book, The Defining Moment) and Joan Ganz Cooney. “There are some explosive things in Robert’s book!” says Joe. No doubt. On the other side of the aisle, I learned a fun fact about Estee Lauder’s Sally Susman who stopped to chat with me at the bar. Before she became a beauty bigwig she worked at the White House. Which one? I asked. “The only one,” she quipped. “The Clinton White House!” Of course. Coincidently, Sally was lunching with another Clinton alum, Internet exec. Margo Spiritus, who now toils as Pingg Interactive’s vice president of marketing. Turns out 55th & Fifth is a must-stop on the campaign trial. Are you listening Hillary & Barack?

Here’s the rundown on today’s crowd:

1. Mayor Joe Armstrong and the gang.

2. Gerry Byrne.

3. Terry Allen Kramer and her son, who, we hear, made the scene at the US Open this weekend.

4. Viacom’s Philippe Dauman.

5. 60 Minutes‘ Steve Croft, Brian Grazer (thanks to his distinctive ‘do we spotted him immediately) and a fetching mystery gal. We wanted to ask Brian about the upcoming season of 24 which, we’re told, has Jack Bauer (Kiefer Sutherland) matching wits with the first female president. But since he kept his back to the room throughout lunch, we abstained.

6. Luke Janklow (loved the charming photos of your family at home in this month’s Vogue!), Michael Soloman and designer Liz Lange.

7. An exec. from Satellite Radio XM, so we’re told…

8. George Leeds and Estee Lauder’s Lew Rice.

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New Career Opportunities Daily: The best jobs in media.

We’re guessing many of our favorite media celebrity regulars have headed south with their families for spring break or to rev up from the endless winter doldrums that have left us feeling a bit grumpy. Today, the tables were packed with a cross section of Prada and Gucci suits, and the mood was definitely all business. Luckily, we got our boldface name fix Tuesday when lunchtime chronicler Diane Clehane broke bread with fashion maven Jaqui Lividini and the bustling dining room brimming with the usually eclectic mix of celebs. We spotted Marlo Thomas, Danny DeVito, Ron Perelman and Tommy Mottola in the mix. Some of the staffers were still buzzing about last week’s visit from David Hasselhoff, who most recently headlined a Las Vegas production of The Producers. Seems “The Hoff” made quite an impression. Says one fan of the tireless showman: “He looks great! If he’s had surgery you can’t tell — and believe me I’ve seen some scary ones in here. The guy is amazing!”

Here’s a rundown of today’s menu:

1. “Men Who Lunch”: BusinessWeek‘s Jon Fine (husband to our own mediabistro.com founder and CEO Laurel Touby), Radar editor Maer Roshan ABC News communications VP Jeff Schneider, Peter Himler, Arnold Huberman, Sirius Satellite Radio pr czar Patrick Reilly, Radar‘s Jeff Bercovici and Magazine Publishers of America’s Howard Polskin.

2. Casual chic: a tweedy Luke Janklow. The uber-agent was lunching with an unidentified jeans-clad beauty.

3. Univision’s Maryann Bannikarim and three guests.

4. Producer Jonathan Hart (Chicago) and four well-dressed gents.

5. Michael Fuchs and a bespectacled fellow who passed the time waiting for him by reading Variety.

6. Glamour editrix Cindi Leive and guests.

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New Career Opportunities Daily: The best jobs in media.

When a little birdie told us to switch our weekly reservation from Wednesday to Thursday so as not to miss the confab of publishing powerhouses that were expected today, we did so in a heartbeat. We’re happy to report today’s crowd didn’t disappoint. Where else could you see Newsweek honcho Jon Meacham bow down to Tina Brown at Mayor Joe Armstrong‘s table, or watch a gaggle of social swans fawn over Project Runway breakout star Tim Gunn while cooling their Jimmy Choos in the lounge? The worlds of substance and style collided today at 55th & Fifth.

The results kept us so busy gawking that we barely finished our salad nicoise:

1. Mayor Joe Armstrong presiding over one of his legendary lunches with a host of truly impressive guests. Tina Brown arrived looking every inch the power blonde in black leather and was greeted with great fanfare by all including an enthusiastic hug from neighboring diner and former Condé Nast colleague Shirley Lord. We can’t wait for Tina’s new book, The Diana Chronicles, due out in June from Doubleday with an excerpt to run in Vanity Fair. Word is she breaks big news about the People’s Princess. We can’t imagine what’s left to reveal, but we’re all ears! Joe kept the conversation flowing among pals Liz Smith, Newsweek‘s Jon Meacham, ABC News producer Kathy O’Hearn, Random House’s Susan Mercandetti (who edited Bob Woodruff‘s new book, In An Instant. The ABC newsman’s tale of recovery following his near-death experience in Iraq as written mainly by his wife will debut at number one on the Times bestseller list Sunday, March 16. Couldn’t happen to nicer guy!).

Always the gentleman, Joe took time out from keeping things lively to introduce lunchtime chronicler Diane Clehane to two of his other guests, Vanity Fair correspondent Marie Brenner and Newsweek scribe Holly Peterson. We’ve been fans of Marie’s ever since she took on the tobacco industry in a piece that became the basis for The Insider. Joe teased that her upcoming expose on Guantanamo Bay for Vanity Fair will be even more explosive. We’re really intrigued by Holly’s new book, The Manny, — which earned her $1 million for the book and movie rights. (Not bad for a first timer.) The novel taps into the cultural zeitgeist by chronicling the fictional exploits of a male nanny who does more for Upper East Side yummy mummies than look after their kiddies. The sure-to-be-bestseller is also due out here in June from HarperCollins but is already selling like mad in the U.K.

2. Shirley Lord & Peter Brown.

3. Charlie Rose and Zoe Baird. The talkshow host looking more debonair than usual (the no tie look really works for you, Charlie) held Ms. Baird’s rapt attention throughout lunch — must have been a very intriguing tale …

4. ‘Entourage’ East: EMI president Charlie Walk with four black-suited young gents.

5. Herb Siegal.

6. Freddy Gershorn and Steve Swid.

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New Career Opportunities Daily: The best jobs in media.