Could the key to surviving this economic crisis be bigger and stronger ad sales teams?
The Wall Street Journal has become the latest media organization to expand its sales team, announcing yesterday that it had hired Sophie Raptis to be the new publisher of its glossy magazine WSJ.. The current publisher, Ellen Asmodeo-Giglio, has been moved into the position of vice president of sales for the Journal‘s Weekend Edition and Luxury groups, while Andrea Norlander, formerly the executive director of creative services for WSJ. was promoted to associate publisher of marketing for the magazine and Anthony Cenname was brought on as multimedia director for the Luxury group under Asmodeo-Giglio.
Michael Rooney, the Journal‘s chief revenue officer, emphasized the selling power of the new team. “These are proven advertising sales executives who continue to deliver substantial advertising revenue to this company, even in the current economy,” Rooney said in a press release yesterday. “Ellen has accomplished one of the most difficult assignments — to successfully launch and sell a luxury magazine in one of the most challenging markets since the Great Depression. Sophie brings two critically important experiences to her position — extensive experience in managing a glossy magazine that originates within a newspaper and understanding the global luxury and retail categories.”
When she joins WSJ. next month, Raptis will be reunited with a former colleague from Luxx, the glossy magazine of the Times of London. At Luxx, Raptis once worked with Tina Gaudoin, who is now the editor-in-chief of WSJ. Raptis is currently working for Times Media in London.
Full release after the jump