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Posts Tagged ‘M. Scott Havens’

Time Magazine Harnesses the Power of Facebook

Per Lucia MosesDigiday analysis, the publication has nearly doubled its Facebook halo in the second quarter of 2014. So how did Time during that stretch outpace the likes (pun intended) of BuzzFeed and The Huffington Post?

TIMEFacebook

Moses says it’s complicated. The reporter lists five ways the magazine has managed to up Facebook in 2014 as a source of 16% of all traffic, a sizable increase from the five percent measured in the first half of 2013. And she notes that the gained knowledge is being compiled for future Time Inc. generations:

M. Scott Havens’ team takes a weekly look at what’s working on the site and what’s not, with plans to put those lessons in a handbook to be used across other Time Inc. brands. “We have been a very siloed institution, but we have had some successes, and what I’m trying to do at my perch is spread those rapidly across,” he said.

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Time Inc. to Staffers: Please Don’t Stream USA vs. Belgium

FIFAWorldCupLogoIf this is Tuesday, it must be…

Capital New York’s Nicole Levy got her hands on a memo from Time Inc. CTO Colin Bodell. Apparently, the strain put on the company’s Intranet last Thursday by in-house streaming of the USA vs. Germany FIFA World Cup game has him asking, as a favor, that employees please not do that again:

While we understand that everyone wants to support the national team, please do not stream the game over the Internet to your local workstation. There are conference rooms and pantries located throughout the building that have televisions where the game can be viewed. Thank you for your understanding and cooperation.

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Time Inc. Senior Digital VP: ‘We are Not a Magazine Company’

M. Scott Havens, who recently joined Time Inc. as its new senior VP of digital, has big plans for the company. In an interview with The Guardian, Havens made it clear that in order for the company to flourish, it was going to have to think outside the box. Way outside.

“We are not a magazine company,” he explained. “We are a media company with a portfolio.” Time Inc. staffers, please note this change when talking to relatives about your career.

Havens had a good reason for tossing aside the “magazine” label. He wants Time Inc. employees to think in terms of innovation, and — despite how much we love magazines — the word just doesn’t inspire.

“We want to build the next LinkedIn, the next Gilt, the next Facebook,” Havens added. “We have got really smart people and we need to let them use their brains.”

Scott Havens Departs The Atlantic for Time Inc.

Scott Havens, president of The Atlantic, is leaving to join Time Inc. as senior vice president of digital. Havens had been with The Atlantic since 2009; he was named president of the magazine in 2012.

In memo to staffers, Atlantic Media’s CEO David Bradley said that the move came as a surprise, but Havens was more than qualified to take on the Time Inc. role. “He [Havens] is a remarkable media talent and a deeply fine man,” wrote Bradley. “Further, he leaves The Atlantic in what we believe to be, at least financially, the publication’s high water mark in 157 years… Scott is a gifted man, cut from that very cloth Henry Luce intended for his legendary organization.”

Todd Larsen, Time Inc’s executive VP, agreed with Bradley’s sentiment. Larsen proclaimed that Havens was the “ideal executive for this role” in a note to Time Inc. staffers.

Havens starts at Time Inc. on March 31.

You can read both Bradley and Larsen’s full notes below.

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The Atlantic Adds to Communications Team

The Atlantic has named Anna Bross senior director of communications. Bross comes to The Atlantic from NPR, where she served as director of media relations. Bross had been with NPR since 2007.

“I am delighted to welcome Anna to our growing Atlantic family,” said The Atlantic’s president, M. Scott Havens, in a statement. “Anna not only brings a deep expertise in communications strategy, but also a clear understanding of news across all media platforms, and a true spirit of collaboration.”

Bross begins on February 20. She will report to Emily Lenzner, Atlantic Media’s VP of global communications.

Andrew Golis Named General Manager of The Atlantic’s ‘The Wire’

Andrew Golis has been named general manager of The Wire (The Atlantic’s website, not the iconic TV show). Golis has been with The Atlantic since last year, when he joined as entrepreneur-in-residence. Golis’ role is a newly created position.

“In just six months as The Atlantic’s entrepreneur in residence, Andrew has provided key strategic guidance to our Editorial and Digital Strategy teams, advising on our expanding video and paid-content initiatives, as well as several forthcoming new ventures,” wrote The Atlantic’s president, M. Scott Havens, in a memo.

Golis is succeeding Gabriel Snyder, who is leaving The Atlantic.

Havens’ full note can be found below.

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The Atlantic Promotes Hayley Romer

A year and a half after joining The Atlantic as associate publisher, Hayley Romer has been upped to vice president and publisher. During a quarter that will mark the brand’s best-ever for advertising revenue.

Hayley RomerFrom today’s announcement:

“Hayley is a tireless advocate for The Atlantic brand — bringing in new business, breaking categories and clients for the first time, and inspiring her team to do the same,” said M. Scott Havens, president of The Atlantic. “I’m thrilled she will be leading our award-winning sales and marketing teams as we double down on innovation, expansion and growth.”

Added Romer: “I am honored to help lead The Atlantic, an organization that simultaneously embodies a rich, storied history and an entrepreneurial approach to the future of publishing across a variety of platforms.”

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The Atlantic Names Associate Publisher of Sales

David Minkin has been named The Atlantic’s associate publisher of sales strategy and operations, a new role at the company. Minkin was the co-founder and publisher of Breaking Media, which operates sites like Dealbreaker.com and Fashionista.com.

“Having followed David’s career for years, I am thrilled we were able to design a senior position that pairs his entrepreneurial spirit, passion for data and analytics, and marketing creativity with The Atlantic’s industry-leading sales and marketing team,” said The Atlantic’s president, M. Scott Havens, in a statement.

“It’s incredibly exciting to work with Scott and the fantastic team he’s assembled here as we continue to revolutionize what it means to be a media business in the 21st century,” added Hinkin.

M. Scott Havens Named President of The Atlantic

M. Scott Havens has been named president of The Atlantic. Havens most recently served as Atlantic Media Company’s senior vice president of finance and digital preparations.

“Scott is the right person at the right time to take the helm of The Atlantic, our company’s flagship brand,” said Justin Smith, president of Atlantic Media Company, in a statement. “For the past few years, he has been Atlantic Media’s digital business brain, implementing a ‘digital first’ strategy within each of our companies. The Atlantic requires bold, innovative leadership to continue its phenomenal track record of success. Scott’s skills, temperament, and understanding of The Atlantic’s mission are just three of many reasons that he is uniquely equipped to rise to this challenge.”

Havens has been with Atlantic Media since 2009.

Hearst’s Kimberly Lau Joins The Atlantic in New Digital Role

Kimberly Lau, a veteran of Hearst, is joining The Atlantic as Vice President and General Manager of Atlantic Digital, a new role at the company. Lau had been with Hearst Magazines since 2006, most recently working as Vice President of Business Development.

At The Atlantic, Lau will work with both its editorial and sales teams. She will actively seek out brand expansion opportunities, form new business partnerships, help guide mobile and video product development and explore syndication platforms.

“We are incredibly lucky to have a talented digital native like Kim join the award-winning Atlantic Digital team. Kim has been a rising star at Hearst and we’re eager to bring her strategic thinking and entrepreneurial spirit down to Atlantic Media,” said M. Scott Havens, Senior Vice President of Finance and Digital Operations.

Lau begins on June 15.