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Posts Tagged ‘magazine creative director’

O‘s Adam Glassman: ‘Even Oprah thought I was nuts in the beginning’

If only he had enough hours in a day. That’s the most challenging part of Adam Glassman‘s gig as creative director of O: The Oprah Magazine, a post where he’s constantly navigating the worlds of graphic design, fashion and media. In the latest installment of Mediabistro’s So What Do You Do? series, Glassman recalls his groundbreaking decision to use real women over fashion models.

“I don’t want to say that we don’t ever use models because there are times that we do, but as we speak to these three generations of women, how can you do that?” he said. “You need something that is going to appeal to everyone. So I started using women of all ages, and not just all ages, but really all shapes. And I thought that was really key. Even Oprah thought I was nuts in the beginning. She was like, ‘You really want to do fashion on real people?’ And I said, ‘Yes, why not? You do it on the show. You show your people in makeovers; you have it in the audience. Let’s try it.’”

Read the full interview in So What Do You Do, Adam Glassman, Creative Director at O Magazine?

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Elle‘s Joe Zee Reveals Exactly What a Magazine Creative Director Does


As creative director for Elle, Joe Zee describes his as an “interesting, sort of nebulous title.”

“I work with all the visuals from cover to cover, so when you read the magazine, whether it’s the model, the celebrity, the styling, the fashion, the photography, all those things come into my play,” Zee explained in our Media Beat interview. “It’s really sort of helping to define a visual signature for the magazine.”

And @mrjoezee gets pummeled with questions daily from women trying to mimic the seemingly effortless style of their favorite celebs. The number one question he gets? No, not that white pants after Labor Day thing — seriously, are we still discussing that?

“I think the biggest question I get all the time is people want my job. How do I do what you do?” said Zee. “I love my job, and it definitely is glamorous after all these years. But there was a lot of years of no glamour to get to that point.”

Part 1: Elle‘s Joe Zee Puts It All on the Line for Sundance Channel
Part 3: How Elle‘s Joe Zee Broke Into Fashion (and How You Can Too)

Elle‘s Joe Zee Reveals Exactly What a Magazine Creative Director Does


As creative director for Elle, Joe Zee describes his as an “interesting, sort of nebulous title.”

“I work with all the visuals from cover to cover, so when you read the magazine, whether it’s the model, the celebrity, the styling, the fashion, the photography, all those things come into my play,” Zee explained in our Media Beat interview. “It’s really sort of helping to define a visual signature for the magazine.”

And @mrjoezee gets pummeled with questions daily from women trying to mimic the seemingly effortless style of their favorite celebs. The number one question he gets? No, not that white pants after Labor Day thing — seriously, are we still discussing that?

“I think the biggest question I get all the time is people want my job. How do I do what you do?” said Zee. “I love my job, and it definitely is glamorous after all these years. But there was a lot of years of no glamour to get to that point.”

Part 1: Elle‘s Joe Zee Puts It All on the Line for Sundance Channel
Part 3: How Elle‘s Joe Zee Broke Into Fashion (and How You Can Too)