After beta testing an offline events service in ten U.S. markets, Barry Diller’s ridiculously profitable match.com is ready to officially roll out “The Stir.”

Starting this month, U.S. subscribers and their friends will have the opportunity to connect in-person through localized group events. Per an article in Investor’s Business Daily, The Stir events will range from the casual (happy hour at a bar) to something more structured (a cooking class):

“There are 105 million singles in the U.S. and a significant number have not tried online dating,” Mandy Ginsberg, president of Match.com North America, told IBD. “We believe if we can get more people face to face through our singles events, we’re going to have much more success and get more people to try match.com.”

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